The latest release by David Tourniaire-Beauciel's contemporary footwear label SHOES 53045 is EASY RID’AIR and the silhouette is bold and unconventional. The aesthetic of the shoes built on two main inspirations. For one, the EASY RID’AIR takes cues from Dennis Hopper's cult-classic movie 'Easy Rider' which premiered in 1969. On the other hand, the chic silhouette also draws style cues from Western Americana. The hardware is completely removable.
SHOES 53045's EASY RID’AIR model will be available exclusively through the label's e-commerce platform. The pair will retail for $500 USD. The brand has decided to partially donate proceeds of each pair to benefit the environment. As a result, SHOES 53045 will plant a tree somewhere around the world for each pair that is sold.
Image Credit: SHOES 53045
Key Themes Behind This Trend
- Bold Americana-inspired Shoes
- Disruptive innovation opportunity: Create a line of bold, Americana-inspired shoes that combine unconventional designs with classic Western elements.
- Removable Hardware Footwear
- Disruptive innovation opportunity: Develop a line of footwear with completely removable hardware that allows for customizable and versatile styling options.
- Sustainable Fashion Donations
- Disruptive innovation opportunity: Implement a business model that involves donating a portion of proceeds to benefit the environment, creating a positive impact through fashion.
Where This Applies
- Footwear
- Disruptive innovation opportunity: Introduce unique and unconventional footwear designs that merge different cultural inspirations, attracting fashion-forward consumers.
- E-commerce
- Disruptive innovation opportunity: Build an exclusive e-commerce platform to sell niche and limited-edition products, providing a curated shopping experience.
- Sustainable Fashion
- Disruptive innovation opportunity: Incorporate sustainable practices into fashion brands, such as planting trees for each item sold, fostering eco-friendly consumer choices.
