Hairy Avant Garde Footwear

Rick Owens DRKSHDW Delivers the New Abstract Sneaker Model

Fashion imprint Rick Owens DRKSHDW introduces its latest Abstract sneaker design that is available to shop online on SSENSE for the price of $730. The shoes stray away from traditional materials such as leather or canvas and highlight the Halloween season with a unique hairy design.

The shoes come in the colorway options of either black, brown, or cream and it made with disorderly faux fur across the upper. This creates the illusion that it resembles a creature for an avant-garde look. The sides of the shoes have a zipper that lies beneath the fur and is complete with a lacing system as well. It has a dynamic midsole base foundation and a high-top silhouette to round out the look.

Image Credit: SSENSE

Faux Fur Footwear
There is an opportunity for footwear companies to experiment with faux fur as a unique material option for a disruptive design.
Avant-garde Sneakers
The popularity of unique and abstract sneaker designs presents an opportunity for companies to experiment with non-traditional materials and create bold and unique looks.
Seasonal Colorways
Introducing limited edition, seasonal colorways for footwear could create excitement and urgency for consumers to purchase.

Where This Applies

Fashion and Apparel
Fashion companies can experiment with new and unconventional materials for footwear designs to stand out in the market.
Retail and E-commerce
Retail companies can capitalize on the popularity of limited edition, seasonal products to drive up sales and create consumer hype.
Art and Design
Collaborating with artists or designers to create avant-garde footwear designs can result in unique and disruptive products for the fashion market.
SCORE
3.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 61%
Activity 35%
Freshness 15%

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