MAGIC STICK introduces its latest CORE collection for the season full of genderless silhouettes that are versatile and functional in design. The capsule adds to the brand's ongoing Fall/Winter 2020 launches and takes a minimal aesthetic. The pieces are versatile and have relaxed silhouettes, showcasing some staples by the fashion label.
The inspiration behind the collection is drawn from outer space and snowy mountains, as explained by Brand Director, Naotaka Konno. This results is a selection of slightly faded black hues, neutral shades, and off-white. The silhouettes include oversized field shorts, drawstring twill trousers, boxy tees, and more. Notably, the knit hats and some eyewear made in collaboration with BOSTON CLUB round out the entire capsule.
Image Credit: MAGIC STICK
Key Themes Behind This Trend
- Genderless Fashion
- The push towards genderless fashion is an opportunity for brands to innovate by creating clothing that is not tied to gender norms.
- Minimal Aesthetic
- A minimalist aesthetic is still in high demand for functional and versatile clothing that can be worn by both men and women.
- Collaborative Capsules
- Collaborations in fashion can provide opportunities for brands to introduce new and exciting designs into their collections.
Where This Applies
- Fashion
- The fashion industry can benefit from exploring genderless and minimalistic designs that cater to a wider audience.
- Eyewear
- Eyewear brands can benefit from partnering with clothing brands to launch collaborative collections of sunglasses and glasses.
- Knitwear
- Brands can experiment with knitwear to create unique clothing items that are versatile and functional.
