Many of the latest fashion collections are making their debut virtually with everything from immersive videos to video games, including the Balenciaga Fall 2021 collection. The collection is set to be shared with a playable experience called Afterworld: The Age of Tomorrow, which is touted as an "allegorical adventure” set in the year 2031. Within the game, hero avatars will move through different zones to complete various tasks and interactions. Full of high-tech themes and futuristic styles, the collection helps to immerse players in a digital world.
Fortunately for fashion fans who may not necessarily consider themselves gamers, Afterworld: The Age of Tomorrow will be playable through browsers.
No matter how fashion brands are choosing to present their latest collections, they are doing so with interactivity in mind.
Image Credit: Balenciaga