Sensor-Integrated Sports Bras

The MYZONE Sports Bra is a Wearable Fitness Tracker

The MYZONE sports bra is a wearable fitness tracker that deviates from the traditional forms of tech-infused workout accessories, offering a more subtle and seamless way of monitoring one's vitals.

Watches and chest straps are commonly accepted methods of vital tracking, calorie counting, and managing GPS coordinates. However, in some some circumstances, the less equipment needed is better. The MYZONE sports bra is ideal for athletes looking to minimize their equipment, as it serves as a highly supportive bra and tracking device all in one. The bra has been integrated with the MYZONE sensor, offering an accurate and precise heart rate-monitoring experience.

Sure to not compromise one's style, this piece of equipment arrives in three colorways.

Image Credit: MyZone

Sensor-integrated Fitness Wearables
Opportunity for disruptive innovation to integrate sensors into other forms of workout gear
Seamless Vital Monitoring
Opportunity for disruptive innovation to seamlessly monitor vitals through inconspicuous means
Multi-functional Athletic Accessories
Opportunity for disruptive innovation to combine multiple functionalities into a single piece of athletic gear

Industries Being Reshaped

Sports and Fitness Wearables
Potential for incorporating seamless wearable tech into fitness accessories
Athletic Apparel
Opportunity to design multi-functional athletic apparel with built-in sensors and tracking devices
Smart Clothing
Opportunity to incorporate seamless sensor technology into various types of clothing
SCORE
2.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 29%
Activity 49%
Freshness 10%