LifeToGo launched a line of vitamin drink mixes that are effective for supporting the immune system with ingredients like Vitamin C, zinc and elderberry. Each of the drink mixes is focused on providing immune support, plus other functional benefits. In the trio of on-the-go vitamin drink mixes, there's Immunity +, Immunity + Energy and Immunity + Calm, all of which are packaged in single-serve sachets that are ready to pour, mix and sip.
While the Immunity + variety combines all-natural vitamins, minerals and two times more elderberry than the leading competitor, the Immunity + Energy blend shares all the same benefits and is additionally enhanced with 80mg of caffeine from green tea. Rounding out the immune-boosting trio, there's also a formula with three milligrams of melatonin that's best taken before sleep.
Image Credit: LifeToGo
Why This Trend Is Growing
- Vitamin Drink Mixes
- Opportunity for creating innovative and personalized vitamin drink mixes with functional benefits.
- Immune Support
- Opportunity for developing products that boost immune health using ingredients like Vitamin C, zinc, and elderberry.
- On-the-go Packaging
- Opportunity for designing convenient, single-serve sachets for easy consumption of vitamin drink mixes.
Industries Being Reshaped
- Health and Wellness
- Opportunity for the health and wellness industry to produce vitamin drink mixes for immune support and functional benefits.
- Beverage
- Opportunity for the beverage industry to incorporate immune-boosting ingredients into on-the-go drink mixes.
- Packaging
- Opportunity for the packaging industry to develop convenient and portable packaging solutions for on-the-go vitamin drink mixes.
