The Percy Pig confectionary empire has expanded to now include Percy Pig Ice Cream.
For those unfamiliar, Percy Pig is a popular British brand of pig-shaped gummies in fruity flavors such as raspberry, strawberry, cherry, and grape. Now, the British grocer Marks & Spencer's has created a Percy Pig Ice Cream inspired by the iconic candies. The sweet pint boasts the brand's signature raspberry and grape flavor with a ripple of fruit sauce throughout and plenty of chewy strawberry marshmallows. The ice cream is vegetarian-friendly and can be combined with lemonade to create the ultimate float. As M&S Director of Product Development April Preston explains: "Customers have been asking us for a Percy Pig ice-cream for a long time now so we’re very pleased to be able introduce one at a time when we could all use a little pick me up."
Image Credit: <i> M&S.</i>
Key Themes Behind This Trend
- Expansion of Candy Brand Products
- Expanding candy brands into new product categories, such as ice cream, provides opportunities for innovative flavor combinations and consumer engagement.
- Vegetarian-friendly Desserts
- The growing demand for vegetarian and plant-based options in desserts presents an opportunity for developing innovative and delicious products like Percy Pig Ice Cream.
- Combining Flavors for Unique Experiences
- Creating unexpected flavor combinations, like the incorporation of candy flavors into ice cream, offers disruptive innovation opportunities in the dessert industry.
Where This Applies
- Confectionery
- The confectionery industry can leverage popular candy brands to create new and exciting products like Percy Pig Ice Cream.
- Frozen Desserts
- The frozen desserts industry can explore the combination of candy flavors and textures to create novel and enticing ice cream options.
- Grocery Retail
- Grocery retailers can expand their offerings by partnering with popular candy brands to develop exclusive and innovative dessert products.
