In 2016, Smirnoff created a limited-edition Smirnoff Red, White and Berry Vodka to coincide with the US presidential election and it is now releasing a new take on the beverage with Smirnoff Red, White and Berry Seltzer. The beverage combines cherry, citrus and blue raspberry flavors in a color-changing can.
Although people look forward to enjoying refreshing summer beverages during outdoor gatherings with friends and entertaining events, Smirnoff's #HangOutFromHome campaign reminds people to enjoy and get connected to others while staying home. As part of the campaign, Smirnoff even created a series of downloadable virtual backgrounds. The campaign starring Laverne Cox, Dave Bautista, Diane Guerrero and Megan Rapinoe was shot months ago and creatively reimagined to communicate a more timely message.