Modern tactile meditation products help ease consumer stress
Trend - New forms of tactile meditation are using technology to help assist users into meditative states. Products include everything from breath-guiding devices to devices that offer vibrational cues that help users.
Insight - The "wellness" industry has brought international traditions and cultures into North Americans' lives. Consumers are now especially interested in practices that fuse the rich cultural histories of various wellness practices, with the technologies they're accustomed to using to get through their days. Products and services that merge both are appealing to consumers looking to maintain their mental and physical health in experimental ways.
Insight - The "wellness" industry has brought international traditions and cultures into North Americans' lives. Consumers are now especially interested in practices that fuse the rich cultural histories of various wellness practices, with the technologies they're accustomed to using to get through their days. Products and services that merge both are appealing to consumers looking to maintain their mental and physical health in experimental ways.
Workshop Question - How could your brand better prioritize "wellness" in its customer experiences?
