Brands are making it easier to support businesses located in shopping centers
Trend - The closure of in-store browsing and shopping in several regions due to COVID-19 has prompted shopper centers to create simplified solutions to help consumers shop locally. These include in-mall restaurant ordering platforms and mall-specific curbside apps.
Insight - The COVID-19 pandemic has dramatically reshaped the economy, with many businesses struggling to survive amid in-person shopping restrictions. Consumers are well aware of this fact, with social media movements urging consumers to shop and dine locally–from local designers and businesses to national brands big and small–to help boost the economy. These consumers are looking to avoid the giant, multi-national retailers and recognize the need to support the businesses in their area.
Insight - The COVID-19 pandemic has dramatically reshaped the economy, with many businesses struggling to survive amid in-person shopping restrictions. Consumers are well aware of this fact, with social media movements urging consumers to shop and dine locally–from local designers and businesses to national brands big and small–to help boost the economy. These consumers are looking to avoid the giant, multi-national retailers and recognize the need to support the businesses in their area.
Workshop Question - How can your brand make its products or services easier for consumers to support amid fluctuating shopping restrictions?
Trend Themes
1. Supporting Local Businesses - The closure of in-store browsing and shopping due to COVID-19 restrictions has prompted the creation of simplified solutions that make it easier for consumers to shop and dine locally, presenting opportunities for retailers to offer localized goods and services.
2. Innovative Shopping Apps - Brands are creating mobile apps that prioritize efficiency, safety, and customer experience to make shopping easier and safer for consumers, presenting opportunities for app development companies and retailers.
3. Omnichannel Experiences - Malls are beginning to explore omnichannel approaches that bring together physical and digital retail, aiming to create new streams of sales and customers for stores, and presenting opportunities for retailers to expand their reach using digital channels.
Industry Implications
1. Retail - Retailers need to adapt to changing trends and consumer behaviors to ensure they stay competitive and meet the needs of their target market.
2. Technology - Technology companies can create innovative solutions that make shopping and dining experiences easier and more efficient, helping retailers to strengthen their relationships with customers.
3. Hospitality - Hospitality businesses such as restaurants in malls need to explore new ways of reaching customers and providing their services, such as through online ordering platforms and home delivery.
