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Edible Nostalgia

Comfort food takes on new meaning as 90s snack brands re-release for Millennials

Trend - Recognizable brands and food trends from the 90s have made a return in recent years, releasing products targeting Millennials who remember these brands' original heyday. This dose of nostalgia is especially comforting for Millennials stressed about the difficulties of navigating adulthood.

Insight - Although the pandemic impacts every generation, the Millennial is in a particularly stressful position, as they have already experienced volatility up until this point and were meant to be in the midst of their peak earning years. As a result, members of this generation are seeking small doses of joy and emotional safety wherever possible. Food brands leveraging nostalgia grant a new meaning to the phrase "comfort eating" for this generation.
Workshop Question - What is one way you could use nostalgia to provide comfort to a stressed consumer?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 43 Examples:
39,441 Total Clicks
Date Range:
Nov 19 — Dec 20
Trending:
This Quarter and Mild
Consumer Insight Topics:

Featured Examples

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