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Edible Nostalgia

Comfort food takes on new meaning as 90s snack brands re-release for Millennials

Trend - Recognizable brands and food trends from the 90s have made a return in recent years, releasing products targeting Millennials who remember these brands' original heyday. This dose of nostalgia is especially comforting for Millennials stressed about the difficulties of navigating adulthood.

Insight - Although the pandemic impacts every generation, the Millennial is in a particularly stressful position, as they have already experienced volatility up until this point and were meant to be in the midst of their peak earning years. As a result, members of this generation are seeking small doses of joy and emotional safety wherever possible. Food brands leveraging nostalgia grant a new meaning to the phrase "comfort eating" for this generation.
Workshop Question - What is one way you could use nostalgia to provide comfort to a stressed consumer?
Trend Themes
1. Nostalgia Marketing - Recognizable brands and food trends from the past are being re-released to target Millennials, who seek comfort and emotional safety during stressful times.
2. Retro Food and Beverage Products - Brands are introducing retro flavors, packaging, and products to provide consumers with a taste of nostalgia.
3. Nostalgic Home Cooking - Food brands are leveraging nostalgia to create easy-to-make home cooking options for consumers with limited time and kitchen experience.
Industry Implications
1. Food and Beverage Industry - Food and beverage products serve as a source of comfort during times of stress, leading to innovative marketing approaches to leverage nostalgia.
2. Fashion Industry - Fashion brands are launching retro clothing lines reminiscent of familiar childhood favorites.
3. Media Industry - Media companies are reviving classic TV shows and movies to evoke emotions of nostalgia and comfort in viewers.
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
9 Featured, 79 Examples:
101,169 Total Clicks
Date Range:
Nov 19 — Mar 22
Trending:
Average
Consumer Insight Topics:

Featured Examples

Throwback Fast Food Boxes
Throwback Fast Food Boxes
McDonald's Surprise Happy Meal Shares Toys from Decades Past
To mark the 40th anniversary of the Happy Meal, McDonald’s is introducing the limited-edition Surprise Happy Meal, which shares Happy Meal toys that have been released over the last four... MORE
Nostalgic Breakfast Cereal Capsules
Nostalgic Breakfast Cereal Capsules
Champion and General Mills Launched a Capsule Collection
Nostalgia comes in many forms, but few things are evocative of childhood like sugary cereals, which is why Champion and General Mills have teamed up for a limited-edition capsule collection.... MORE
Beverage-Inspired Sandwich Cookies
Beverage-Inspired Sandwich Cookies
ICEE Sandwich Crème Filled Cookies Have Nostalgic Berry Flavors
ICEE Sandwich Crème Filled Cookies are exclusively available at Kroger and they offer a new way for fans of the iconic beverage to treat themselves. Inspired by the nostalgic flavors of the... MORE
90s-Inspired Cracker Flavors
90s-Inspired Cracker Flavors
The Goldfish Jalapeño Popper Flavored Crackers are Limited-Edition
The Goldfish Jalapeño Popper Flavored Crackers are a nostalgic snack variety being launched by the brand to offer consumers with a way to enjoy a traditional 90s flavor experience once again. The... MORE
Chewing Gum Soda Flavors
Chewing Gum Soda Flavors
The Bazooka Bubble Gum Soda Mimics Confectionery Flavor
The Bazooka Bubble Gum Soda is a sparkling refreshment that will provide avid confectionery and sugary treat fans with a way to enjoy the flavor of a classic product in an unexpected way. The soda... MORE
90s Snack-Inspired Pancake Mixes
90s Snack-Inspired Pancake Mixes
The Dunkaroos Complete Rainbow Sprinkles Pancake Kit is Nostalgic
The Dunkaroos Complete Rainbow Sprinkles Pancake Kit has been created with Betty Crocker to provide consumers with a way to enjoy the flavor of the nostalgic 90s snack in a new way. The pancake mix... MORE
Retro Cereal Revivals
Retro Cereal Revivals
The Ultimate Saturday Morning Drive-In Shares Classic Cartoons & Cereals
People are seeking comfort and familiarity in 2020 and General Mills is bringing back a taste of nostalgia with retro cereal revivals. There are four cereals in particular that have stood the test... MORE
play_circle_filled Modernized Ice Cream Truck Jingles
Modernized Ice Cream Truck Jingles
Good Humor x RZA Created a New Ice Cream Truck Sound
The nostalgic ice cream truck sound has been reinvented for a new generation thanks to a collaboration between Good Humor and The RZA—the legendary music producer and founder of the Wu-Tang Clan.... MORE
Nostalgic Snack Beers
Nostalgic Snack Beers
Dunkabroos is a Dunkaroos-Themed Beer Brewed with Cream, Cookies & Sprinkles
Much to the delight of many 90s kids, Dunkaroos returned to stores earlier this spring and now, Millennials are also being treated to a new beer from Martin House Brewing called Dunkabroos. The beer... MORE

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