Fashion brand BEAMS works in collaboration with toy car designer Tomica on a collaborative collection that is playful and adorned in camouflage prints throughout. The joint capsule is made up of fuzzy fleece apparel designs as well as a hybrid 'car camo' patterning.
The fleece fashion items include a hoodie, a pair of pants, and a cap that are decorated in an all-over manner that is further complemented with red and white branding graphics. The rest of the capsule include apparel such as tees and crewneck sweaters that are adorned in militaristic theme to stay in correlation with the hefty camo influence. Rounding out the collection are a blanket, three-pouch utility belt, as well as a 1.57 scale model of the Suzuki Jimny in brown, tan, and olive green.
Image Credit: BEAMS
Key Themes Behind This Trend
- Playful Camo Clothing
- Opportunity for fashion brands to incorporate playful camo patterns in their apparel designs.
- Hybrid Pattern Designs
- Emerging trend of combining multiple patterns to create hybrid designs in the fashion industry.
- Crossover Collaborations
- Growing trend of collaboration between fashion and non-fashion brands to create unique products and collections.
Where This Applies
- Fashion Industry
- Fashion industry can take inspiration from this collaboration to experiment with playful camo patterns and hybrid designs in their collections.
- Toy Industry
- Toy industry can expand on collaborations with fashion brands to create crossover products that appeal to both kids and adults.
- Outdoor and Adventure Industry
- Outdoor and adventure industry can utilize the camo pattern and hybrid designs to create durable and stylish clothing and gear for their customers.
