It's not unusual for the food industry to look in unusual places for inspiration, and Kellogg's Minecraft-inspired cereal is the perfect example of this. Dubbed the Minecraft Creeper Crunch Cereal, this new breakfast treat is filled with all the goodness one expects from Kellogg's sugary cereals but with the added twist of appealing to gamers.
The cereal boasts a cinnamon flavor profile with its crunchy bites shaped in squares that are reminiscent of the pixelated blocks seen in the iconic video game. To make things even more convincing, the breakfast treat features small green marshmallow squares that provide added texture and taste while creating an even more immersive look.
The cereal box is available for $5.69 for a 12.7-ounce box.
Image Credit: kelloggs
Key Themes Behind This Trend
- Gamified Food
- Creating food products inspired by popular video games, appealing to gamers and adding an immersive experience to the dining process.
- Nostalgic Marketing
- Utilizing nostalgic branding and design elements from retro video games to attract consumers who have an emotional connection to those games.
- Hybrid Flavors
- Exploring unique flavor combinations inspired by video game themes, merging the worlds of gaming and food to create unconventional taste experiences.
Where This Applies
- Food and Beverage
- The food and beverage industry can tap into the growing market of gamers by creating products that cater to their interests and offer an enhanced dining experience.
- Marketing and Branding
- Marketing and branding agencies specialized in creating nostalgic campaigns and utilizing retro video game aesthetics can help companies make a strong impact on consumers with emotional ties to gaming.
- Flavor Development
- Flavor development companies have the opportunity to experiment with unconventional taste combinations inspired by video game themes, offering unique options to the food industry.
