To round out the end of Pride Month, Trojan is launching an offbeat summer ice cream truck that aims to stand against body shaming and remind that everyone is unique in their own shape and size. As such, the Conecocktions Ice Cream Truck serves treats in a variety of sizes, including Holy Cow, Chunky Hunky, the Mighty Munchkin and more.
As a long-standing partner within the LGBTQ+ community, Trojan is inviting people to feel empowered and take #PrideInMine. Bruce Weiss, Vice President of Marketing for Trojan, notes that "We know that sexual health is an important part of overall health–and that when you're proud of your body, you want to protect it."
The unmissable summer ice cream truck will be making stops in NYC and will be riding in the WorldPride NYC 2019 March at the end of the month.
What's Driving This Trend
- Body Positive Marketing
- Opportunities for companies to focus on body positivity and inclusivity in their marketing efforts.
- Celebration Branding
- Opportunities for companies to create celebratory branding and products for niche events and communities.
- Unconventional Marketing
- Opportunities for companies to generate buzz by using unconventional methods and vehicles for their marketing campaigns.
Who This Affects Most
- Food and Beverage
- Opportunities for food and beverage companies to create products and marketing campaigns that celebrate inclusivity and non-traditional body types.
- Health and Wellness
- Opportunities for health and wellness companies to promote the connection between sexual health and overall health through celebratory and inclusive marketing efforts.
- Events and Entertainment
- Opportunities for event and entertainment companies to create unique experiences and sponsorships for niche events and communities to promote celebratory and inclusive messaging.
