Post Consumer Brands and Dunkin' are coming together to introduce sweet cereals inspired by Dunkin’ coffee beverages. The ready-to-eat breakfast cereals don't take inspiration from Dunkin's donuts but some of the coffee beverages on the menu, like the Mocha Latte and the Caramel Macchiato. Both of the new Post Dunkin’ cereals combine flavored marshmallow pieces and crunchy cereal bits and as an added bonus, the cereals contain a small amount of caffeine—roughly equivalent to a tenth of a cup of coffee.
As coffee and cereal are staples for some, these coffee beverage-inspired breakfast cereals combine two craveable components of a morning routine.
Outside of caffeinated beverages, busy consumers are looking for meals and snacks that can help to provide an unexpected energy boost.
Image Credit: Post Consumer Brands
Why This Trend Is Growing
- Sweet Cereal Collaboration
- Creating breakfast cereals based on popular chain coffee flavors can be a successful collaboration opportunity for food and beverage companies.
- Functional Cereals
- Incorporating caffeine into breakfast cereals presents an opportunity for functional food innovation and increased consumer appeal.
- Alternative Breakfast Choices
- Coffee-inspired breakfast cereals offer an alternative breakfast choice for consumers looking for unique and convenient options.
Industries Being Reshaped
- Food and Beverage
- Collaborations between popular food and beverage brands can spark innovation in the industry while appealing to consumers.
- Functional Foods
- Incorporating caffeine into breakfast cereals can expand innovation in the functional food industry.
- Convenience Foods
- Alternative breakfast options like coffee-inspired cereals can contribute to the convenience food industry, catering to busy consumers.
