People are seeking comfort and familiarity in 2020 and General Mills is bringing back a taste of nostalgia with retro cereal revivals. There are four cereals in particular that have stood the test of time and fans will be delighted to know that their requests are being answered, and they will be able to experience the cereals they once enjoyed in their childhood.
To kick off a "permanent return of the 80s taste" with Cocoa Puffs, Cookie Crisp, Trix and Golden Grahams, General Mills is hosting The Ultimate Saturday Morning Drive-In in California. The event, Tribeca Drive-In, shares a drive-in experience of cartoons and classic cereals.
For those who can't make it to the in-person event, there's also an at-home experience that can be had with samples of all four cereals.
Image Credit: General Mills
What's Driving This Trend
- Retro Cereal Revivals
- General Mills is bringing back a taste of nostalgia with retro cereal revivals, presenting an opportunity for companies to capitalize on the trend by developing vintage-inspired food products.
- At-home Experiences
- The at-home cereal sampling experience can be replicated by other brands for consumers to engage in from the comfort and safety of their own homes.
- Drive-in Events
- Companies can seize the opportunity to host drive-in events to offer consumers a unique and nostalgic experience that they may not be able to find elsewhere.
Who This Affects Most
- Food and Beverage
- The food and beverage industry can leverage the retro cereal trend by creating vintage-inspired versions of popular products or resurrecting discontinued ones to appeal to nostalgic consumers.
- Entertainment
- The entertainment industry can collaborate with food brands to host drive-in events or themed experiences that combine nostalgic cereals with classic movies or TV shows.
- Retail
- Retailers can tap into the retro cereal trend by partnering with brands to offer exclusive products or hosting pop-up shops that feature vintage-inspired cereals and other nostalgic merchandise.
