QSRs and restaurants adopt accessible vegan breakfast options
Trend - The rise of vegan breakfast sandwiches and meals in QSRs and restaurants speaks to businesses' increased need to be more adaptive and flexible when it comes to consumers' more niche preferences.
Insight - Now that North American consumers are increasingly prioritizing things like nutrients and ethical consumption in their food and beverage items, veganism has grown in popularity. Consumers are turning to brands that are able to adapt to these dietary restrictions in a way that still prioritizes flavor.
Insight - Now that North American consumers are increasingly prioritizing things like nutrients and ethical consumption in their food and beverage items, veganism has grown in popularity. Consumers are turning to brands that are able to adapt to these dietary restrictions in a way that still prioritizes flavor.
Workshop Question - How can your brand be more flexible in its options?
Trend Themes
1. Rise of Veganism - Increased demand for vegan options in the food and beverage industry as consumers prioritize ethical consumption and nutrient-rich diets.
2. Plant-based Alternatives - Integration of JUST Egg, Beyond Meat, and other plant-based options in breakfast items to offer a full vegan breakfast sandwich experience.
3. Strategic Partnerships - Collaborations between coffee chains and plant-based food companies to offer innovative plant-based options to meet increasing demand.
Industry Implications
1. Qsrs - Quick service restaurants seeking ways to adapt and be more flexible to offer vegan options due to increased demand.
2. Plant-based Alternatives - Food and beverage industry seeking alternatives to chicken eggs, dairy products, and meat through plant-based technologies and ingredients.
3. Coffee Chains - Coffee chains looking to expand food offerings by partnering with plant-based food companies to meet consumer demand for more sustainable and ethical options.
