McDonalds in China is offering its consumers a vegan breakfast sandwich option with the help of Hong Kong-based label OmniPork. This marks the first plant-based meat selection across three cities in China for the fast-food chain. OmniPork is vegan luncheon meat and McDonald's China joined forces with the label to create five new items. This includes soy-based meats and wheat-based meats that come in breakfast wraps and sandwich items.
David Young, Founder of OmniPork talks about the collaboration, “This collaboration is long-anticipated after last October’s launch in Hong Kong and Macau. On behalf of the Green Monday team, we would like to express our sincere appreciation to McDonald’s China for making this impactful collaboration become reality [...] By introducing tasty and sustainable menu innovation, the planet, our animal friends along with many new-generation customers will be overjoyed to sing, ‘Ba da ba ba ba....I’m lovin’ it.’”
Image Credit: McDonald's
What Makes This Trend Stand Out
- Plant-based Fast Food
- The trend of offering plant-based meat options in fast food chains is increasing, leading to a need for more innovative and sustainable solutions in the food industry.
- Alternative Meat Products
- The development and use of alternative meat products, such as soy-based and wheat-based meats, is becoming more prevalent in the food industry and presents an opportunity for disruption.
- Collaboration with Vegan Companies
- Collaborations between fast food chains and vegan/vegetarian companies are becoming more common and present opportunities for developing new products and expanding the market for plant-based options.
Sectors Adopting This
- Fast Food
- The fast food industry is facing pressure to keep up with the demand for plant-based options and is in need of innovative solutions to meet the needs of a changing market.
- Food Manufacturing
- With the rise of alternative meat products and plant-based options, the food manufacturing industry has the opportunity to invest in and create new, sustainable products to cater to changing consumer preferences.
- Vegan Food Companies
- Collaborations with fast food chains, such as the one between McDonald's China and OmniPork, present opportunities for vegan food companies to expand their reach and bring sustainable, cruelty-free options to wider markets.
