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Kakadu Care

Kakadu plums are an increasingly popular ingredient in skincare

Trend - With natural, fruit-based skincare becoming more popular, cosmetic brands are increasingly incorporating kakadu plums in their skincare products. These plums are rich in antioxidants and therefore help protect the skin.

Insight - Consumers' focus on self-care, and skincare as part of that ritual, has brought on an increased focus on "natural" foods and ingredients. People are more likely to trust ingredients that they know are sourced naturally, and that are familiar to them--therefore the popularity of these natural ingredients comes from consumers believing they're safer and more effective.
Workshop Question - How is your brand accommodating the preference for natural ingredients in skincare?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
30,327 Total Clicks
Date Range:
Nov 19 — Dec 20
Trending:
This Quarter and Untested
Consumer Insight Topics:

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