Category
Fashion
Scaled Restraint
Trend cluster
Category
Kakadu
Care
Kakadu plums are an increasingly popular ingredient in skincare.
1.7
Trend score
Trend
What is the Kakadu Care trend?
Kakadu Care: With natural, fruit-based skincare becoming more popular, cosmetic brands are increasingly incorporating kakadu plums in their skincare products. These plums are rich in antioxidants and therefore help protect the skin.
Insight
The consumer insight behind the Kakadu Care trend
Consumers' focus on self-care, and skincare as part of that ritual, has brought on an increased focus on "natural" foods and ingredients. People are more likely to trust ingredients that they know are sourced naturally, and that are familiar to them--therefore the popularity of these natural ingredients comes from consumers believing they're safer and more effective.
Trend themes
Themes within the Kakadu Care trend
Three behaviours holding the trend together01
Natural Fruit-based Skincare
As consumers are increasingly looking for natural and fruit-based skincare products, incorporating ingredients like Kakadu plum in skincare products can offer a great opportunity for cosmetic brands to appeal to this trend.
02
Potent Antioxidant Ingredient
Kakadu plum's potent antioxidant properties make it a highly desirable ingredient in skincare products and a great opportunity for businesses looking to capitalize on the trend of incorporating natural and effective ingredients.
03
Gel-to-Milk Formula
The trend of refreshing cleansers with a gel-to-milk formula, like the ASARAI Come Clean Cleanser, offers an opportunity for cosmetic brands to provide consumers with an easy and effective way to remove dirt, makeup, and impurities from the skin.
Industry implications
What the Kakadu Care trend means for industry
Where the trend changes the playbookFor
Skincare Industry
The skincare industry can reference the trend of incorporating natural ingredients like Kakadu plum in their products to appeal to consumers' increased trust in natural ingredients for healthier, safer and more effective skincare products.
For
CBD Industry
Skincare brands can look to the Ageless CBD Anti-Aging Serum as an opportunity to combine the benefits of Kakadu plum with other natural ingredients like CBD to create oil-free, nourishing and anti-aging skincare products.
For
Cosmetic Industry
Incorporating Kakadu plum in cosmetic products, through naturally sourced skincare, haircare, or makeup items, allows cosmetic businesses to tap into the trend of consumers' trust in effective natural ingredients.
Workshop question
How is your brand accommodating the preference for natural ingredients in skincare?
Trend signals
Trend signals for Kakadu Care
Trend score 1.7 out of 10, from popularity 22%, activity 21%, freshness 9%.
Popularity22%
Activity21%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Kakadu Care trend
4 featured examples from Nov 21, 2019 to Oct 21, 2020CategoryFashion
Wild-Harvested Plum Serums
The Wild Fruit Serum is Made with Vitamin-Rich Kakadu Plum
An opportunity for skincare companies to introduce new, natural ingredients for anti-aging and skin-nourishing benefits.
CategoryFashion
Refreshing Gel-to-Milk Cleansers
The ASARAI Come Clean Cleanser Boasts a Gel-to-Milk Texture
The skincare industry can explore the potential of gel-to-milk cleansers to enhance and diversify their product offerings.
CategoryFashion
Oil-Free Anti-Aging CBD Serums
Mask Skincare's 'Ageless CBD Anti-Aging Serum' Promotes Luminosity
Disruptive Innovation Opportunity: Combine the benefits of CBD with skincare to tap into the growing CBD market and cater to consumers seeking natural skincare solutions.
CategoryFashion
Intensely Hydrating Plum Serums
The Plum Plump Hyaluronic Serum Has Three Antioxidant-Packed Plums
The skincare industry can leverage the antioxidant-packed qualities of different fruits to develop innovative products that offer various skincare benefits.
