Kakadu plums are an increasingly popular ingredient in skincare
Trend - With natural, fruit-based skincare becoming more popular, cosmetic brands are increasingly incorporating kakadu plums in their skincare products. These plums are rich in antioxidants and therefore help protect the skin.
Insight - Consumers' focus on self-care, and skincare as part of that ritual, has brought on an increased focus on "natural" foods and ingredients. People are more likely to trust ingredients that they know are sourced naturally, and that are familiar to them--therefore the popularity of these natural ingredients comes from consumers believing they're safer and more effective.
Insight - Consumers' focus on self-care, and skincare as part of that ritual, has brought on an increased focus on "natural" foods and ingredients. People are more likely to trust ingredients that they know are sourced naturally, and that are familiar to them--therefore the popularity of these natural ingredients comes from consumers believing they're safer and more effective.
Workshop Question - How is your brand accommodating the preference for natural ingredients in skincare?
