Glow Recipe, the brand behind the cult Watermelon Glow Sleeping Mask, the Banana Soufflé Moisture Cream and the Pineapple-C Bright Serum is introducing a brand-new fruit-forward product with the Plum Plump Hyaluronic Serum. This new serum shares the antioxidant-packed qualities of three different kinds of plums—Kakadu, Illawarra and Burdekin. Along with hyaluronic acid, these potent ingredients help to deeply hydrate, nourish and support the skin.
While skincare aficionados may be familiar with seeing Kakadu plum in some of their favorite formulas (and for good reason, since Kakadu plum has 100 times the Vitamin C of an orange,) the serum also shares the benefits of plums that are packed with anthocyanins and minerals.
Just as the formula combines different types of plums, the Plum Plump Hyaluronic Serum boasts a blend of multi-weight hyaluronic acids to deliver "intense, juicy hydration."
Like other product packaging designs from Glow Recipe, this one is bright, playful and fruit-inspired. The Plum Plump Hyaluronic Serum is dispensed using a pump, so that its "silky, watergel texture" can easily be patted into the face.
Image Credit: Glow Recipe
What Makes This Trend Stand Out
- Fruit-forward Skincare
- The Plum Plump Hyaluronic Serum highlights the trend of incorporating different types of fruit extracts into skincare formulas for their antioxidant properties.
- Multi-weight Hyaluronic Acids
- The Plum Plump Hyaluronic Serum taps into the trend of using multiple molecular weights of hyaluronic acid to provide intense hydration to the skin.
- Bright and Playful Packaging
- The bright and fruit-inspired packaging of the Plum Plump Hyaluronic Serum reflects the trend of playful and visually appealing product designs in the skincare industry.
Sectors Adopting This
- Skincare
- The skincare industry can leverage the antioxidant-packed qualities of different fruits to develop innovative products that offer various skincare benefits.
- Hydration Products
- The hydrating properties of multi-weight hyaluronic acids present an opportunity for the development of disruptive hydration products across industries such as skincare, cosmetics, and wellness.
- Packaging Design
- The trend of bright and playful packaging can be utilized in industries beyond skincare, such as food and beverages, to create visually appealing and attention-grabbing product packaging.
