Pet care brands are adopting branding inspired by the skincare and cosmetic industry
Trend - Pet care products are mimicking aesthetics that are present in the branding of skincare for humans. By employing language like "clean beauty" and betting on strategic packaging, brands are able to establish a premium category in pet care.
Insight - Many owners consider their furry companion to be an irreplaceable part of the family and with this in mind, consumers are prioritizing the needs and desires of their pet. In this space, individuals are placing an emphasis on products and services that will enhance the lifestyle of their dog or cat. Drawing from their own experience in self-care, consumers feel reassured of the quality of a product when they see formulas and branding that they are familiar with.
Insight - Many owners consider their furry companion to be an irreplaceable part of the family and with this in mind, consumers are prioritizing the needs and desires of their pet. In this space, individuals are placing an emphasis on products and services that will enhance the lifestyle of their dog or cat. Drawing from their own experience in self-care, consumers feel reassured of the quality of a product when they see formulas and branding that they are familiar with.
Workshop Question - How can your brand use branding to gain consumer trust?
Trend Themes
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Pet Skincare Products — The use of skincare aesthetics like clean beauty and strategic packaging in pet care products offers an opportunity to establish a premium category in the pet care industry.
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Multi-use Pet Products — Products that can be used for more than one purppose, like the Refillable Everything Soap, offer an opportunity to add immense value to homes and lifestyles.
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Clean Beauty for Pets — The emergence of clean beauty pet brands like Rowan allow pet owners to use natural, high-quality and effective products that are free from harsh chemicals, sulfates, parabens, silicones and dyes.
Industry Implications
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Pet Care Products — The use of natural ingredients and cutting-edge technology and formats to develop effective products for pets.
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Skincare and Beauty Industry — Exploring trends, tactics and styling from the skincare and beauty industry to develop more effective and attractive pet care products.
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Eco-friendly Products — Taking an eco-friendly approach in the development of pet care products and establishing practices that are sustainable and environmentally responsible.
