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Pet Beauty

Pet care brands are adopting branding inspired by the skincare and cosmetic industry

Trend - Pet care products are mimicking aesthetics that are present in the branding of skincare for humans. By employing language like "clean beauty" and betting on strategic packaging, brands are able to establish a premium category in pet care.

Insight - Many owners consider their furry companion to be an irreplaceable part of the family and with this in mind, consumers are prioritizing the needs and desires of their pet. In this space, individuals are placing an emphasis on products and services that will enhance the lifestyle of their dog or cat. Drawing from their own experience in self-care, consumers feel reassured of the quality of a product when they see formulas and branding that they are familiar with.
Workshop Question - How can your brand use branding to gain consumer trust?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 41 Examples:
84,392 Total Clicks
Date Range:
Apr 19 — Dec 20
Trending:
Average
Consumer Insight Topics:

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