Brands and retailers are launching artist-in-residency programs
Trend - Companies are increasing the legitimacy of their collaboration with artists by creating specialized artist-in-residence programs. In doing so, brands are capable of framing a new partnership in a more official and elegant manner that emphasizes the opportunity for the creative professional.
Insight - Contemporary consumers are expecting authenticity and transparency from brands and this extends not only to the products or services offered but also when it comes to the various partnerships a business enters. In this space, individuals are advocating for more support from bigger brands who have resources that the average consumer and independent professional can't necessarily access. By levelling the playing field, many feel more secure and comfortable supporting a given business.
Insight - Contemporary consumers are expecting authenticity and transparency from brands and this extends not only to the products or services offered but also when it comes to the various partnerships a business enters. In this space, individuals are advocating for more support from bigger brands who have resources that the average consumer and independent professional can't necessarily access. By levelling the playing field, many feel more secure and comfortable supporting a given business.
Workshop Question - How can your brand support an independent professional?
Trend Themes
1. Artist-in-residency Programs - Businesses are adopting specialized artist-in-residency programs to create a more official and authentic partnership with artists, resulting in increased consumer trust and support.
2. Slow Art Projects - Companies are using slow art projects to counteract society's instant gratification mentality, creating opportunities to challenge customer relationships with time and appreciation of craft.
3. Expansive Retailers - Expansive retailers are creating unique experiences for consumers by partnering with local artists through artist-in-residency programs, workshops, and in-store installations to provide an authentic representation of the local community.
Industry Implications
1. Retail - Incorporating artist-in-residency programs, slow art projects and other unique experiences into physical and virtual storefronts brings an authentic representation of the local community and creates immersive customer experiences.
2. Consumer Goods - Consumer goods brands can promote authenticity and trust by partnering with artists, creating slow art projects, and exploring various residency programs to provide meaningful and lasting experiences for their customers.
3. Hospitality - The hospitality industry can engage customers by incorporating artist-in-residency programs, slow art projects, and immersive experiences in hotel and restaurant spaces to elevate customer experience and attract like-minded customers.
4 Featured, 33 Examples:
79,821 Total Clicks
Date Range:
Sep 20 — Nov 20
Trending:
Average
Consumer Insight Topics:
