Brands and retailers are launching artist-in-residency programs
Trend - Companies are increasing the legitimacy of their collaboration with artists by creating specialized artist-in-residence programs. In doing so, brands are capable of framing a new partnership in a more official and elegant manner that emphasizes the opportunity for the creative professional.
Insight - Contemporary consumers are expecting authenticity and transparency from brands and this extends not only to the products or services offered but also when it comes to the various partnerships a business enters. In this space, individuals are advocating for more support from bigger brands who have resources that the average consumer and independent professional can't necessarily access. By levelling the playing field, many feel more secure and comfortable supporting a given business.
Insight - Contemporary consumers are expecting authenticity and transparency from brands and this extends not only to the products or services offered but also when it comes to the various partnerships a business enters. In this space, individuals are advocating for more support from bigger brands who have resources that the average consumer and independent professional can't necessarily access. By levelling the playing field, many feel more secure and comfortable supporting a given business.
Workshop Question - How can your brand support an independent professional?
4 Featured, 33 Examples:
66,764 Total Clicks
Date Range:
Sep 20 — Nov 20
Trending:
Average
Consumer Insight Topics:
