MIssoma's Layering Lab combines beauty and technology to help consumers try before they buy. Retail stores have had to adjust their policies to slow the transmission of COVID-19, with most banning fitting rooms and trying on items prior to buying. While safer, this discourages potential consumers from purchasing an item.
Missoma's Layering Lab understand this, and has posed a technological solution. Now, shoppers can try on necklaces virtually, while pairing different pieces together. Described as the "ultimate commitment-free zone,” this jewelry brand invites shoppers to try out different combinations of necklaces until they achieve their desire look. The virtual experience can be broken down into three simple steps: “Ace your base,” “Play with texture” and “Switch up lengths”
Image Credit: Missoma