Mecca Gives Consumer Access to 200 Brands and an Artist-in-Residence
Mecca is a new expansive beauty retailer in Sydney, Australia that launched virtually due to the COVID-19 pandemic and its associated restrictions. The megastore is reminiscent of a wonderland for beauty enthusiasts and will feature 200 companies, as well as a Makeup Lab. Consumers can book private services there for themselves and their friends. Moreover, Mecca will also welcome various workshops from cult brands like Drunk Elephant.
"Envisioned as not just a retail store but an experience," Mecca also places an emphasis on spotlighting local talent. In order to do so, the expansive beauty retailer has launched an artist-in-residence program. Jewelry designer Sarah & Sebastian will be the first to take advantage of this program and will be there until February 2020.
Image Credit: Mecca
"Envisioned as not just a retail store but an experience," Mecca also places an emphasis on spotlighting local talent. In order to do so, the expansive beauty retailer has launched an artist-in-residence program. Jewelry designer Sarah & Sebastian will be the first to take advantage of this program and will be there until February 2020.
Image Credit: Mecca
Trend Themes
1. Virtualized Retail - As seen in Mecca's launch, virtual retail can be just as effective as physical stores, opening up opportunities for remote shopping and innovative online shopping experiences.
2. Expanded Product Offerings - Expanding product offerings beyond the typical can create a competitive edge and provide customers with unique choices they may not have access to elsewhere.
3. Local Artisan Collaborations - Collaborating with local artists and brands can add a personal touch to the shopping experience and provide a platform for emerging talent.
Industry Implications
1. Beauty Retail - In response to the COVID-19 pandemic, beauty retailers can stand to benefit from expanded virtual or remote shopping options to adapt to customers' changing needs.
2. Event Planning - Introducing private services and workshops can add value to the retail experience and create opportunities for event planners and workshop leaders to partner with retailers.
3. Jewelry Design - Partnering with local artisans can increase visibility and sales for their unique products, creating opportunities for jewelry designers to collaborate with retailers.
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