Mecca is a new expansive beauty retailer in Sydney, Australia that launched virtually due to the COVID-19 pandemic and its associated restrictions. The megastore is reminiscent of a wonderland for beauty enthusiasts and will feature 200 companies, as well as a Makeup Lab. Consumers can book private services there for themselves and their friends. Moreover, Mecca will also welcome various workshops from cult brands like Drunk Elephant.
"Envisioned as not just a retail store but an experience," Mecca also places an emphasis on spotlighting local talent. In order to do so, the expansive beauty retailer has launched an artist-in-residence program. Jewelry designer Sarah & Sebastian will be the first to take advantage of this program and will be there until February 2020.
Image Credit: Mecca
Mecca Gives Consumer Access to 200 Brands and an Artist-in-Residence
Kalina Ned — November 29, 2020 — Marketing