To help makeup lovers simplify their routines, Jamie Makeup created a two-in-one blush-highlighter fittingly called The Blighlighter. The multi-use product saves consumers from having to use a cream blush and a highlighter separately, as they can now be swiped across the face with a single application.
In keeping with the simple and straightforward name of the product, Jamie Makeup created three shades to match: The Pink One, The Nude One and The Cherry One. When it came to creating these products, makeup artist Jamie Greenberg was interested in making a formula that would make it look like people weren't wearing makeup at all, since many formulas on the market are heavy with shimmer or glitter. The Blighlighter is infused with fine shimmer pigments that create a fresh, dewy look.
Image Credit: Jamie Makeup
Key Themes Behind This Trend
- Two-in-one Makeup Products
- The trend of combining two or more makeup products to simplify makeup routines and create a better value proposition for consumers.
- Natural Makeup Look
- The trend of creating makeup products with formulas that give a natural, dewy look rather than heavy glitter or shimmer makeup.
- Multi-shade Makeup Products
- The trend of creating two or more shades of the same makeup product to match different skin tones and preferences.
Where This Applies
- Beauty and Personal Care
- The beauty and personal care industry can capitalize on creating more two-in-one makeup products and natural makeup products with multi-shade products.
- E-commerce
- The e-commerce industry can take advantage of these trends by featuring natural looking two-in-one makeup products on their platforms and selling them to consumers around the world.
- Cosmetics Manufacturing
- The cosmetics manufacturing industry should focus on creating more cosmetics with versatile use cases, such as multi-shaded products, to better serve consumers who are concerned with value for their money.
