L'OCCITANE's Signature Advent Calendar for 2020 highlights the French skincare brand's premium products and counts down 24 days of beauty-themed surprises. The advent calendar is an elevated and adult-friendly take on advent calendars for children -- often featuring candy or chocolates inside.
Featuring illustrations by Award-winning French artist Édith Carron, the advent calendar highlights Provence-themed imagery with a holiday market that is brought to life through colorful visuals.
Featuring 24 best-selling products, L'OCCITANE's Signature Advent Calendar features its iconic "Shea Butter Hand Cream, Almond Shower Oil, and award-winning Immortelle Overnight Reset Oil-in-Serum" along with hair care staples and hair masks from its SOS collection, its handcrafted soap range and more, each offered in travel-friendly and mini sample sizes.
What's Driving This Trend
- Luxury Skincare
- Opportunity for luxury skincare brands to create premium advent calendars featuring best-selling products and surprises.
- Adult-friendly Advent Calendars
- Disruptive innovation opportunity to develop sophisticated advent calendars targeting adults with beauty-themed surprises.
- Provence-themed Imagery
- Trend of using Provence-themed visuals in skincare advent calendars to create a festive and immersive experience for consumers.
Who This Affects Most
- Skincare
- Skincare industry can capitalize on the rising demand for premium advent calendars by offering curated selections of their popular products.
- Gift and Specialty Retail
- Opportunity for gift and specialty retailers to expand their product offerings by featuring luxury skincare advent calendars during the holiday season.
- Art and Design
- Collaborative opportunity for artists and designers to create visually appealing and unique advent calendars that incorporate Provence-themed illustrations.
