Ergonomic house care products are assisting consumers at home
Trend - No longer just exclusive to the design of the home and office furniture, brands are releasing home maintenance products that are designed with efficiency, as well as the consumer's comfort and wellness in mind.
Insight - Contemporary consumers are looking for ways to alleviate the strain that their busy lifestyles place on their bodies and psyche when they can. This is especially possible in one's home and mainly when chores and everyday tasks are involved. As a result, individuals are placing an emphasis on innovations that will allow them to feel comfortable, while not compromising the efficiency at which a task can be completed. In doing so, consumers feel happier and supported.
Insight - Contemporary consumers are looking for ways to alleviate the strain that their busy lifestyles place on their bodies and psyche when they can. This is especially possible in one's home and mainly when chores and everyday tasks are involved. As a result, individuals are placing an emphasis on innovations that will allow them to feel comfortable, while not compromising the efficiency at which a task can be completed. In doing so, consumers feel happier and supported.
Workshop Question - How can your brand alleviate the strain that consumers experience in their everyday?
5 Featured, 45 Examples:
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Date Range:
Feb 19 — Aug 21
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