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Sustainable Ritual-Inspired Fragrances

Herbcraft Perfumery's Memoria Boasts a Mystical Inspiration

— August 12, 2020 — Fashion
Herbcraft Perfumery's Memoria scent is part of the San Francisco-based brand's Spirits of Space collection -- also featuring the Ceremonia fragrance. Founded by perfumer and aromatherapist Mauricio Garcia, the Latinx-owned company specializes in artisan fragrances that are also sustainably sourced and free from vulnerable materials.

Each of Herbcraft Perfumery's scents are inspired by ancient rituals and founder Mauricio's childhood in his grandmother's garden. Each is also said to "invoke and shape the energetic and physical space around the wearer" and tells a different multifaceted story.

Memoria is a bold and refreshing scent that pairs dominant bergamot, juniper, wormwood, fir, fog and pine notes with mint, cypress, honeysuckle, amber, cedar, tree moss, roasted marshmallow and smoke. The result is a complex fragrance that is also eco-friendly thanks to Herbcraft Perfumery's founding membership in the Coalition of Sustainable Perfumers.
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