Fashion houses and cosmetic brands pledge to stop selling fur products
Trend - Many well-known brands in fashion and cosmetics are banning the sale of animal furs on their shelves. The ban on these products comes as brands aim to make an influential statement on the fur industry and push the sector in a better direction.
Insight - In the wake of activism surrounding the unethical farming conditions used by the fur industry, consumers are refusing to purchase many animal-based fashion products. This shift to cruelty-free has become more prevalent thanks to social media's ability to showcase the tragic realities of many of these animals' lives. The fur trade has been scrutinized for years with many conscious shoppers demanding designers use faux fur alternatives instead of participating in unethical practices. As consumers become more conscious, they demand brands be held accountable.
Insight - In the wake of activism surrounding the unethical farming conditions used by the fur industry, consumers are refusing to purchase many animal-based fashion products. This shift to cruelty-free has become more prevalent thanks to social media's ability to showcase the tragic realities of many of these animals' lives. The fur trade has been scrutinized for years with many conscious shoppers demanding designers use faux fur alternatives instead of participating in unethical practices. As consumers become more conscious, they demand brands be held accountable.
Workshop Question - How can your brand ensure its products and services are aligned with consumer's ethical values?
