Wet N Wild has relaunched its popular renegade lash mascara, this time, under the name of Avenging Amethyst. As its name suggests, this new cosmetic product aims to make a difference.
The updated mascara offering is fighting against animal cruelty as a portion of the proceeds from each sale will go to Wands for Wildlife and Appalachian Wildlife Refuge -- an organization that aids injured or orphaned wildlife. With every online purchase, consumers will receive a bag which can later be use to donate one's mascara wands to the organization -- the wands are later used for rehabilitation purposes such as brushing and grooming fur and feathers, inspecting injuries or removing ticks and bugs.
Image credit: Wet N Wild via Instagram @wetnwildbeauty
Charitable Mascara Wands
More Stats +/-
Millennial-Targeted Designer Makeup
Makeup Artist Jewelry Lines
Expansive Flesh-Colored Cosmetics
Makeup Brand Suitcases