Wet N Wild's 'Avenging Amethyst' Will Help Wildlife in Need
Ellen Smith — June 5, 2018 — Fashion
Wet N Wild has relaunched its popular renegade lash mascara, this time, under the name of Avenging Amethyst. As its name suggests, this new cosmetic product aims to make a difference.
The updated mascara offering is fighting against animal cruelty as a portion of the proceeds from each sale will go to Wands for Wildlife and Appalachian Wildlife Refuge -- an organization that aids injured or orphaned wildlife. With every online purchase, consumers will receive a bag which can later be use to donate one's mascara wands to the organization -- the wands are later used for rehabilitation purposes such as brushing and grooming fur and feathers, inspecting injuries or removing ticks and bugs.
Image Credit: Wet N Wild via Instagram @wetnwildbeauty
The updated mascara offering is fighting against animal cruelty as a portion of the proceeds from each sale will go to Wands for Wildlife and Appalachian Wildlife Refuge -- an organization that aids injured or orphaned wildlife. With every online purchase, consumers will receive a bag which can later be use to donate one's mascara wands to the organization -- the wands are later used for rehabilitation purposes such as brushing and grooming fur and feathers, inspecting injuries or removing ticks and bugs.
Image Credit: Wet N Wild via Instagram @wetnwildbeauty
Trend Themes
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Charitable Cosmetics — The trend of cosmetics brands partnering with charities to create products that benefit a cause.
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Eco-friendly Packaging — The trend of using recyclable or biodegradable materials for cosmetics packaging to reduce environmental impact.
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Cause-related Marketing — The trend of brands incorporating social responsibility into their marketing to appeal to socially conscious consumers.
Industry Implications
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Cosmetics — Cosmetics manufacturers partnering with charities to create products with a humanitarian or environmental angle.
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Environmental Conservation — Charitable organizations concerned about wildlife conservation partnering with cosmetics companies.
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Marketing and Advertising — Marketing and advertising agencies helping cosmetics companies develop cause-related campaigns that resonate with socially conscious consumers.
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