Waitrose's Breaded Vegan Baking Melts Have a Melting Coconut-Based Filling
Laura McQuarrie — August 7, 2020 — Lifestyle
References: veganfoodandliving
Waitrose is already planning for the Christmas season and this year, plant-based consumers will be treated to new items like baked vegan cheese. The Breaded Vegan Baking Melts with Redcurrent Relish is described as being filled with a "gooey, moreish, melting coconut-based vegan cheese" and a crispy breadcrumb exterior.
While many plant-based eaters miss out on the tradition of enjoying festive baked brie, this unique new holiday menu item from Waitrose has the potential to surprise and delight all consumers, whether they are in the habit of following a plant-based diet regularly or not.
On Waitrose's vegan Christmas menu, consumers can also expect to see items like Moroccan-inspired Festive Filo Swirls filled with spiced vegetables, apricots and raisins.
Image Credit: Waitrose
While many plant-based eaters miss out on the tradition of enjoying festive baked brie, this unique new holiday menu item from Waitrose has the potential to surprise and delight all consumers, whether they are in the habit of following a plant-based diet regularly or not.
On Waitrose's vegan Christmas menu, consumers can also expect to see items like Moroccan-inspired Festive Filo Swirls filled with spiced vegetables, apricots and raisins.
Image Credit: Waitrose
Trend Themes
1. Plant-based Cheese Alternatives - The success of Waitrose's Baked Vegan Cheeses demonstrates a consumer trend towards plant-based cheese alternatives in both traditional and holiday menus.
2. Innovative Vegan Holiday Offerings - Waitrose's vegan Christmas menu is evidence of a trend towards innovation in meat-free holiday offerings that includes not only baked vegan cheese but also unusual and globally-inspired dishes.
3. Coconut-based Products - The melting coconut-based filling of the Breaded Vegan Baking Melts indicates a potential trend towards using coconut-based products as the base for vegan cheese substitutes.
Industry Implications
1. Plant-based Food Industry - There is an opportunity for the plant-based food industry to develop more innovative and sophisticated cheese alternatives for the growing number of consumers seeking plant-based products, particularly during the holiday season.
2. Holiday Food Catering - Caterers have an opportunity to offer vegan and plant-based holiday menu options that are inventive, familiar and inclusive, reflecting the diversity of the market.
3. Coconut Products Industry - The makers of coconut-based products can seize on the popularity of coconut cheese substitutes as a new application of their products and diversify their product lines further into plant-based foods.
1.2
Score
Popularity
Activity
Freshness
