The ellesse Fall/Winter 2020 Range Highlights Functionality
The ellesse Fall/Winter 2020 capsule launches alongside the campaign and is shot on the eclectic streets of Brooklyn. The Italian sportswear brand focuses on three main categories for the colder seasons with a spotlight on versatility. This time around, it spotlights tennis, ski, and gym.
To capture the tennis looks, the brand nods to traditional silhouettes that are done in a modern approach with loosely cut tracksuits, retro paneling, and technical fabrication. The gymwear is crafted from premium fabric used for moisture-wicking along with reflective webbing as well, perfectly merging tradition with contemporary design. The ski line offers alpine themed goods with a series of winter coats and gear with winterized and reflective accents lined with fur and padding.
Image Credit: ellesse
To capture the tennis looks, the brand nods to traditional silhouettes that are done in a modern approach with loosely cut tracksuits, retro paneling, and technical fabrication. The gymwear is crafted from premium fabric used for moisture-wicking along with reflective webbing as well, perfectly merging tradition with contemporary design. The ski line offers alpine themed goods with a series of winter coats and gear with winterized and reflective accents lined with fur and padding.
Image Credit: ellesse
Trend Themes
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Versatile Fall Streetwear — An opportunity for sportswear brands to create functional yet fashionable clothing pieces for colder seasons.
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Tennis-inspired Sportswear — A chance for clothing companies to modernize traditional tennis silhouettes into contemporary designs.
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Reflective Ski Apparel — A disruptive innovation opportunity for skiwear companies to create winterized clothing items with reflective accents.
Industry Implications
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Sportswear Industry — An opportunity for sportswear companies to expand their offerings into colder seasons.
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Tennis Industry — A chance for tennis equipment and apparel brands to collaborate with sportswear companies on modernizing traditional silhouettes.
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Skiwear Industry — A disruptive innovation opportunity for skiwear companies to incorporate reflective accents into winter clothing items for increased safety.
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