In order to further establish its stance on animal welfare, Dove products will boast a PETA-certified cruelty-free label come 2019.
Although Dove has maintained that it does not use animals to test its products for safety, the Unilever-owned personal care brand has gone a step further as it has "rescinded permission of governments to test products and ingredients on its behalf."
The announcement by Dove follows the news of Canada introducing Bill S-214, otherwise known as the Cruelty-Free Cosmetics Act. Although the bill has yet to become official law, the move, as well the steps being taken by major personal care brands like Dove, highlights the push for others in the industry to adhere to cruelty-free practices.
Cruelty-Free Brand Initiatives
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