Many brands are curating vegan-friendly cosmetics such as online retailer Cult Beauty who recently banned the sale of badger hair brushes on its site. The ban on badger hair make-up brushes comes in wake of activism surrounding the unethical farming conditions of the animal. Cult Beauty is one of many mega beauty retailers including NARS, Morphe, and Penhaligon's to stop selling the animal cosmetic product.
The decision was welcomed by animal cruelty activist PETA. Elisa Allen, Director of PETA, said: “No make-up brush is worth tormenting and killing a sensitive wild animal. By banning the sale of badger hair brushes on its hugely influential platform, Cult Beauty is helping PETA push the cosmetics industry in a kinder direction.
Image Credit: Shutterstock
What's Driving This Trend
- Vegan-friendly Cosmetics
- Opportunity for cosmetics brands to curate and promote cruelty-free and vegan-friendly products.
- Activism in Beauty
- Rising consumer demand for ethically sourced and cruelty-free beauty products.
- Animal-free Alternatives
- Growing market for innovative, animal-free materials and ingredients in the beauty industry.
Who This Affects Most
- Cosmetics Retail
- Retailers can capitalize on the trend by offering a wide range of vegan and cruelty-free cosmetic products.
- Beauty Manufacturing
- Manufacturers can explore and develop new animal-free alternatives for beauty products.
- Animal Rights Organizations
- Opportunity for organizations like PETA to collaborate with brands and promote cruelty-free practices in the beauty industry.
