The cult beauty brand Colourpop is releasing a new concealer as part of its 'Pretty Fresh' line. Just in time for the winter season, this product was designed specifically to keep one's skin hydrated, and does so with the infusion of hyaluronic acid and coconut water.
Moreover, this product arrives in 30 shades, offering full coverage for any skintone while promising a natural finish. Conscious consumers will be drawn to the fact that this product is cruelty-free, while makeup lovers will be pleased with the product's ability to blend into the skin seamlessly.
According to Colourpop, this product is perfect for all skin types, including oily, dry and combination, and has been dermatologist-tested.
Image Credit: Colourpop
What's Driving This Trend
- Hyaluronic Acid-infused Beauty Products
- Beauty brands can explore incorporating hyaluronic acid into their product formulations to promote hydration as a selling point.
- Cruelty-free Makeup Products
- Beauty brands can strive towards making their products cruelty-free to appeal to consumers who prioritize ethical consumerism.
- Expanded Shade Ranges
- Beauty brands can provide larger shade ranges for their products to be inclusive for all skin tones and promote diversity and inclusivity in the beauty industry.
Who This Affects Most
- Beauty Industry
- Beauty companies can invest in R&D to create hyaluronic acid-infused products, expand shade ranges and promote cruelty-free beauty products.
- Skincare Industry
- Companies in the skincare industry can explore incorporating hyaluronic acid into their products to promote hydration and appeal to consumers who prioritize skincare benefits in makeup.
- Ethical Consumerism Industry
- Companies in the ethical consumerism industry can collaborate with beauty companies to promote cruelty-free beauty products and encourage companies to adopt ethical practices in their manufacturing processes.
