Fenty Beauty's Diamond Bomb highlighter now arrives in two holiday-inspired shades, helping consumers celebrate the season in style. The holidays may look different this year, but Fenty's new release is giving makeup wearers a reason to get dressed up.
The brand's famed Diamond Bomb highlighter now arrives in the shades 'Rosé Rave' and 'Royal Icing,' boasting pink and champagne gold colorways. What's unique about this product is that it features a "jelly-like" powder that seamlessly blends into the skin. Each of the looks boast a glamorous shimmer that's sure to help consumers standout at any holiday gatherings they have planned this season. The two new colorways are expected to drop on November 11, retailing for $39 USD each.
Image Credit: Fenty Beauty
What Makes This Trend Stand Out
- Holiday-inspired Makeup
- There's an opportunity for makeup brands to create holiday-inspired collections that help consumers celebrate the season in style.
- Jelly-like Powders
- Brands can innovate by creating makeup products with unique texture and consistency like Fenty Beauty's Diamond Bomb highlighter.
- Glamorous Shimmer
- Consumers still want to stand out and feel special despite the pandemic, so products that add a touch of glamour like Fenty's Diamond Bomb highlighter could continue to be popular.
Sectors Adopting This
- Cosmetics
- Cosmetics companies can create holiday-themed collections featuring innovative products for the holiday season.
- Personal Care
- Products that offer a sense of luxury and glam, like Fenty's Diamond Bomb highlighter, could appeal to consumers looking for a pick-me-up during the pandemic.
- Retail
- Retailers could capitalize on the holiday season by featuring makeup products that help consumers feel festive and glamorous despite the current circumstances.
