Canada Goose is running a global artist-in-residence program that is helping local artists across six cities in Europe, North America, and Mainland China stand out and create. The theme of this experience is titled 'Live in The Open.'
Each participating creative is tasked with facilitating beautiful in-store art installations that correspond with the theme. Initially, the global artist-in-residence program started in Paris with local talent Daco. Next, it invited Mila who is an illustrator, art director, and designer in Milan. In June, the initiative shifted to London, where British-Indian sculptor and Central Saing Martins fine art graduate Saroj Patel took over the window aesthetic of the brand's flagship store.
The purpose of this initiative mirrors Canada Goose's mission "to inspire and enable all people to connect to nature, self-discovery, and community."
Image Credit: Canada Goose's Regent Street store
Canada Goose's Latest Artist-in-Residence is Saroj Patel
Kalina Ned — November 30, 2020 — Marketing