Keto diets are accommodated by more food brands
Trend - The popularity of the Keto diet, where people eat high fat, low-carb foods, has resulted in brands offering a wider range of products that people who subscribe to the diet can turn to. Condiments are the newest items that have been adapted to suit Keto lifestyles.
Insight - Consumers are increasingly prioritizing their more niche food preferences, and want to be able to enjoy those preferences without having to take the effort to make them themselves. With the rise of dietary fads has come food brands' increased flexibility in adapting to the more specific needs of consumers.
Insight - Consumers are increasingly prioritizing their more niche food preferences, and want to be able to enjoy those preferences without having to take the effort to make them themselves. With the rise of dietary fads has come food brands' increased flexibility in adapting to the more specific needs of consumers.
Workshop Question - How is your brand accommodating niche customer preferences?
