Makeup products are adapted with skin-cooling formulations
Trend - Cosmetic brands are offering beauty products with formulations that have a cooling effect on the skin when applied. Products in this space include everything from setting powders to under-eye concealers.
Insight - Many consumers who wear makeup, particularly young Millennials and Gen Z, see it as a playful activity where they can express themselves creatively. Those who view makeup through this lens are more willing to experiment in this space--whether with colors, formulations, functions or experiential add-ons.
Insight - Many consumers who wear makeup, particularly young Millennials and Gen Z, see it as a playful activity where they can express themselves creatively. Those who view makeup through this lens are more willing to experiment in this space--whether with colors, formulations, functions or experiential add-ons.
Workshop Question - How is your brand reaching consumers who enjoy creative expression?
Trend Themes
1. Multisensory Cooling Cosmetics - Beauty products featuring formulas that provide a refreshing and revitalizing sensation on the skin by incorporating cooling ingredients.
2. Hydrating Beauty Powders - Beauty brands are introducing facial powders infused with hydrating agents that refresh and rejuvenate the skin.
3. Spiritual Skincare Products - Cosmetic products featuring metaphysical, spiritual, or healing elements to promote consumers' well-being.
Industry Implications
1. Cosmetics - Companies can develop and offer cooling, hydrating, and spiritual beauty products that appeal to consumers of all ages and backgrounds.
2. Personal Care - Personal care brands can integrate cooling and hydrating ingredients into facial and body products to elevate the user's experience and improve their skin's health.
3. Wellness - Wellness companies can develop cosmetic products that incorporate relaxation and healing benefits to promote a holistic approach to beauty and self-care.
