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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,220 more

Cooling Cosmetic

Makeup products are adapted with skin-cooling formulations

Trend - Cosmetic brands are offering beauty products with formulations that have a cooling effect on the skin when applied. Products in this space include everything from setting powders to under-eye concealers.

Insight - Many consumers who wear makeup, particularly young Millennials and Gen Z, see it as a playful activity where they can express themselves creatively. Those who view makeup through this lens are more willing to experiment in this space--whether with colors, formulations, functions or experiential add-ons.
Workshop Question - How is your brand reaching consumers who enjoy creative expression?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
18,808 Total Clicks
Date Range:
Nov 18 — Dec 20
Trending:
This Quarter and Mild
Consumer Insight Topics:

Featured Examples

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