Ideas
Explore the world's #1 largest database of ideas and innovations, with 402,975 inspiring examples.
Trend Reports
Discover why 1,052 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 341,271 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,052 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 341,271 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 402,975 cutting edge ideas.

Cooling Cosmetic

Makeup products are adapted with skin-cooling formulations

Trend - Cosmetic brands are offering beauty products with formulations that have a cooling effect on the skin when applied. Products in this space include everything from setting powders to under-eye concealers.

Insight - Many consumers who wear makeup, particularly young Millennials and Gen Z, see it as a playful activity where they can express themselves creatively. Those who view makeup through this lens are more willing to experiment in this space--whether with colors, formulations, functions or experiential add-ons.
Workshop Question - How is your brand reaching consumers who enjoy creative expression?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
25,288 Total Clicks
Date Range:
Nov 18 — Dec 20
Trending:
Mild
Consumer Insight Topics:

Related Examples

Clean Foundation-Concealers
Clean Foundation-Concealers
Blunder Cover's Hybrid Formula Contains Arnica and Edelweiss
Creamy Hydrating Concealers
Creamy Hydrating Concealers
Tarte's Concealer for Dry Skin Contains Ultra-Hydrating Ingredients
Caffeine-Infused Beauty Goods
Caffeine-Infused Beauty Goods
Espressoh is Seamlessly Combining Coffee and Makeup
Clean Beauty Makeup Lines
Clean Beauty Makeup Lines
Jane Iredale Boasts an Effective Cruelty-free and Vegan Cosmetic Line
Ultra-Hydrating Concealers
Ultra-Hydrating Concealers
The Sea Hydrocealer Concealer is Hydrating & Waterproof
Lasting Skin-Caring Concealers
Lasting Skin-Caring Concealers
Dermablend's Skincare-Concealer Offers Both Coverage & Hydration
Waterproof Body Concealers
Waterproof Body Concealers
Tarte Created Nourishing and Brightening Shape Tape Body Makeup
Whipped Full-Coverage Concealers
Whipped Full-Coverage Concealers
The Bounce Airbrush Liquid Whip Concealer Brightens & Hydrates
Nourishing Designer Concealers
Nourishing Designer Concealers
Dior's Forever Foundation Now Arrives as a Concealer
Oil Control Makeup Primers
Oil Control Makeup Primers
A New Version of the Smashbox Photo Finish Primer Helps to Manage Shine
Hydrating Serum-Like Foundations
Hydrating Serum-Like Foundations
The New Sublime Perfection Foundation Boasts a Serum-Like Texture
Antioxidant-Packed Mineral Powders
Antioxidant-Packed Mineral Powders
Priori Skincare's Mineral Powder Has 30 Potent Antioxidants
play_circle_filled Hydrating Foundation Sticks
Hydrating Foundation Sticks
bareMinerals' Solid Foundation Stick is Made with 30% Mineral Water
Ultra-Hydrating Lip Treatments
Ultra-Hydrating Lip Treatments
This Neutrogena Lip Balm Hydrates for 24 Hours with Hyaluronic Acid
play_circle_filled Hydrating Gel Primers
Hydrating Gel Primers
Milk Makeup's Hydro Grip Primer Contains Hemp-Derived Cannabis Seed Extract
All-Over Hydrating Mists
All-Over Hydrating Mists
Ouai's Hair & Body Shine Mist is Made with Diamond Powder
Hydrating Setting Powders
Hydrating Setting Powders
Gosh's Prime’N Set Primer & Mattifying Setting Powder is Moisturizing
High-Vibration Illuminating Foundations
High-Vibration Illuminating Foundations
Pacifica's Cosmetic Contains Rose Oil & Rose Quartz
Crystal-Charged Facial Cleansers
Crystal-Charged Facial Cleansers
Girl Undiscovered's No-Rinse Cleanser is Infused with Crystals
Mini Macaroon-Inspired Highlighters
Mini Macaroon-Inspired Highlighters
BECCA Cosmetics' Glow Kit is Inspired by the Delicate Dessert
Gem-Shaped Mini Face Masks
Gem-Shaped Mini Face Masks
Pacifica's Single-Use Face Mask Patches are for Targeted Spots
Celebrity-Endorsed Body Oils
Celebrity-Endorsed Body Oils
The BECCA x Chrissy Teigen Glow Body Oil Can Also Be Used on Hair
Shimmery Summer Makeup Collections
Shimmery Summer Makeup Collections
Chrissy Teigen Teamed Up with Becca Cosmetics for a Second Time
Glow-Boosting Cosmetic Bars
Glow-Boosting Cosmetic Bars
Becca Cosmetics Launched an In-Store 'Glow Bar' at John Lewis
Crystalline Makeup Collections
Crystalline Makeup Collections
bareMinerals' Crystalline Glow Contains Light-Reflecting Crystals
Versatile Tangerine Highlighters
Versatile Tangerine Highlighters
Becca Cosmetics Released a Flattering Limited Edition Highlighter
Deep Skin Tone Highlighters
Deep Skin Tone Highlighters
Becca Cosmetics' New 'Chocolate Geode' Shade is Incredibly Flattering
play_circle_filled Crystal-Inspired Hair Dyes
Crystal-Inspired Hair Dyes
Pravana Hair Color Collection Comes in Shades Like 'Garnet' and 'Jade'
Crystal-Infused Skincare Collections
Crystal-Infused Skincare Collections
Pacifica is Making Infused Face Wipes, Lotions and More
Antioxidant-Infused Undereye Powders
Antioxidant-Infused Undereye Powders
BECCA's Anti-Aging Powder Brightens and Prolongs Makeup Wear
Cooling Undereye Primers
Cooling Undereye Primers
Becca Cosmetics' Anti-Fatigue Under Eye Primer Reduces Lines & Puffiness
Radiance-Boosting Highlighting Sets
Radiance-Boosting Highlighting Sets
BECCA's 'Lit from Within' Set Comes with Two Products
Crystal-Infused Lip Balms
Crystal-Infused Lip Balms
The Aventurine Balm Contains a Subtle Green Shimmer
play_circle_filled Energy-Cleansing Salon Treatments
Energy-Cleansing Salon Treatments
Laura+Vanessa Offers a 'Crystal Cleanse Ritual' for Balance
Gem-Infused Lipsticks
Gem-Infused Lipsticks
100% Pure's Natural Lip Gloss Gets Its Sparkle from Semi-Precious Gemstones