The Strawberry Supermoon Doughnut Krispy Kreme will only be available for one day, June 24th, and it celebrates the last supermoon of 2021. To mark the Strawberry Supermoon, Krispy Kreme created a donut inspired by the moon that appears larger and brighter when the moon is orbiting closest to earth. The donut is filled with Strawberry Kreme, dipped in strawberries and Kreme icing and topped with graham crackers to mimic moon dust.
This special donut created for the full moon marks a rare sight that's named after harvesting season for strawberries in the northeastern United States. This special strawberry donut from Krispy Kreme is bound to go quickly, especially considering the success of the Mars Doughnuts.
What's Driving This Trend
- Supermoon-inspired Food
- Opportunity for bakeries and restaurants to create limited time menu items inspired by astronomical events.
- Limited Time Food Items
- Opportunity for food businesses to create demand through offering exclusive menu items for a short period of time.
- Fruit-flavored Desserts
- Opportunity for dessert shops to experiment with unique fruit flavors to create new and innovative desserts.
Who This Affects Most
- Bakery
- Bakeries can capitalize on the trend of creating limited time menu items inspired by astronomical events to attract new customers.
- Food and Beverage
- The food and beverage industry can explore the opportunity of offering exclusive menu items for a short period of time to increase sales and customer loyalty.
- Dessert
- Dessert shops can experiment with unique fruit flavors to create new and innovative desserts to differentiate themselves in a competitive market.
