Nutritious snack options in pouches are now marketed to adult consumers
Trend - Food brands are offering products in to-go snack pouches that are typically associated with children's food and snack products--but are instead being marketed to adults. Products in this space include everything from coffee-flavored protein pouches to gut-friendly liquid snacks.
Insight - When it comes to snack options, consumers are concerned with both convenience and health. Items that are the former aren't always nutritious, but this is changing as busy consumers demand that brands are more flexible in adapting to both their lifestyles and their nutritious needs.
Insight - When it comes to snack options, consumers are concerned with both convenience and health. Items that are the former aren't always nutritious, but this is changing as busy consumers demand that brands are more flexible in adapting to both their lifestyles and their nutritious needs.
Workshop Question - How could your brand prioritize convenience for its customers?
Trend Themes
1. Adult Snack Pouches - Food brands are offering snacks in to-go pouches typically associated with children's snack products but are instead marketed to busy adults.
2. Gut-friendly Snacks - Food and beverage products are increasingly formulated with ingredients that support good bacteria in the gut and promote digestive health.
3. Convenient and Nutritious Food Packaging - Brands are creating packaging that allows for on-the-go consumption while also providing consumers with healthier and more nutritious options.
Industry Implications
1. Food and Beverage - The food and beverage industry can adapt by introducing healthier and more convenient snacks that cater to busy, health-conscious consumers.
2. Packaging - The packaging industry can innovate by creating more convenient and portable options for food and beverage products that appeal to consumers on-the-go.
3. Health and Wellness - The health and wellness industry can explore new formulations and ingredients that promote gut health and support the general wellness of consumers.
