Ideas
Explore the world's #1 largest database of ideas and innovations, with 470,969 inspiring examples.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 470,969 cutting edge ideas.

Pouch Consumption

Nutritious snack options in pouches are now marketed to adult consumers

Trend - Food brands are offering products in to-go snack pouches that are typically associated with children's food and snack products--but are instead being marketed to adults. Products in this space include everything from coffee-flavored protein pouches to gut-friendly liquid snacks.

Insight - When it comes to snack options, consumers are concerned with both convenience and health. Items that are the former aren't always nutritious, but this is changing as busy consumers demand that brands are more flexible in adapting to both their lifestyles and their nutritious needs.
Workshop Question - How could your brand prioritize convenience for its customers?
Trend Themes
1. Adult Snack Pouches - Food brands are offering snacks in to-go pouches typically associated with children's snack products but are instead marketed to busy adults.
2. Gut-friendly Snacks - Food and beverage products are increasingly formulated with ingredients that support good bacteria in the gut and promote digestive health.
3. Convenient and Nutritious Food Packaging - Brands are creating packaging that allows for on-the-go consumption while also providing consumers with healthier and more nutritious options.
Industry Implications
1. Food and Beverage - The food and beverage industry can adapt by introducing healthier and more convenient snacks that cater to busy, health-conscious consumers.
2. Packaging - The packaging industry can innovate by creating more convenient and portable options for food and beverage products that appeal to consumers on-the-go.
3. Health and Wellness - The health and wellness industry can explore new formulations and ingredients that promote gut health and support the general wellness of consumers.
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
9 Featured, 80 Examples:
98,909 Total Clicks
Date Range:
Aug 19 — Jun 22
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Complete Vegetable Beverage Pouches
Complete Vegetable Beverage Pouches
SaladPower Combines Healthy Ingredients with Convenience
Though most consumers understand the importance of getting enough vegetables in a day, many struggle to actually get every serving in, however with SaladPower’s handy smoothie pouches, they... MORE
Brain-Boosting Peanut Butters
Brain-Boosting Peanut Butters
Brainiac Peanut Butter Blends are Enriched with Omegas & Choline
The right kinds of fat are essential for supporting proper brain function and Brainiac Peanut Butter Blends go beyond the average peanut butter as a source of healthy fats. The grab-and-go peanut... MORE
Digestion-Supporting Liquid Snacks
Digestion-Supporting Liquid Snacks
The Gutzy Organic Botanical Gut Health Snack is Plant-Based
The Gutzy Organic Botanical Gut Health Snack is a different kind of snack option that is formulated to deliver exceptional nutritional support for health-conscious consumers to appreciate. The... MORE
Icelandic-Style Pouched Yogurts
Icelandic-Style Pouched Yogurts
The New Graham’s Skyr Pouches are Ideal for Enjoyment Anywhere
Pouch food packaging has provided very popular in the children’s food market given how easy it can make products to eat out of the house, so brands are expanding options with new releases like... MORE
Portable Tropical-Flavored Fruit Pouches
Portable Tropical-Flavored Fruit Pouches
GoGo squeeZ's Tropicalz are Made from 100% Fruit
GoGo squeeZ’s Tropicalz is ideal to combat the heat of summer. The summer-ready snack is formated as a portable fruit pouch, similar to the brand’s other offerings. Its latest flavor... MORE
Squeezable High-Protein Cheeses
Squeezable High-Protein Cheeses
These Primula Cheese Products are Arriving in Two Flavors
These new Primula Cheese products are being launched by the brand in the UK to provide consumers with a way to enhance their favorite recipes with a burst of cheesy flavor. The products come in the... MORE
Stimulating Protein Pouch Supplements
Stimulating Protein Pouch Supplements
The Fuel For Fire Coffee Smoothie Has 122 Calories Per Pack
The Fuel For Fire Coffee Smoothie is a premium protein supplement for consumers who are looking for a way to enhance their everyday performance in a convenient yet delicious manner. Crafted with a... MORE
Gut-Friendly Snack Pouches
Gut-Friendly Snack Pouches
Gutzy Organic Pouches Contain Prebiotic Fiber to Support a Healthy Gut
Gutzy Organic makes grab-and-go pouches with five to six grams of gut-friendly organic prebiotic fiber, plus fruit, vegetable and botanical ingredients. The conveniently packaged pouches are... MORE
Turmeric-Infused Coffee Pouches
Turmeric-Infused Coffee Pouches
Golden Milk Gold Coffee is Less Acidic Than Black Coffee
Golden Ratio’s newest release is Golden Milk Gold Coffee, a nourishing and anti-inflammatory beverage that boasts five times less acidity than black coffee. The blend inspired by traditional... MORE

Related Examples

Nutritious Gummy Products
Nutritious Gummy Products
Sunrider’s Smart Gummy Product Boasts a Natural Fruit Flavor
Mango-Celebrating Sorbets
Mango-Celebrating Sorbets
Yogurtland Launches its New Summer Lineup with Mango-Inspired Flavors
Watermelon-Infused Double IPAs
Watermelon-Infused Double IPAs
This Beer Achieves a Delectable Balance of Hoppy and Fruity Notes
One-Minute Rice Cups
One-Minute Rice Cups
Riviana is Launching New Minute Rice Cups in Two Tasty Flavors
Italian Liqueur-Infused Cheeses
Italian Liqueur-Infused Cheeses
Trader Joe’s Limoncello Gouda Cheese is Made with Real Limoncello
Classic Persian-Style Crêpes
Classic Persian-Style Crêpes
La Madeleine Just Debuted Two Classic French Crêpes
FOMO-Focused Chip Ads
FOMO-Focused Chip Ads
Tostitos Launches New 'Don’t Miss the Good Stuff' Campaign with Dan Levy
Employee-Inspired Margherita Pizzas
Employee-Inspired Margherita Pizzas
Pie Five's 'Old World Maggie' Reimagines the Margherita Pizza
Seasonal Peach-Topped Pizzas
Seasonal Peach-Topped Pizzas
The Peach & Prosciutto Pie is Part of Your Pie’s Summer Series
Chickpea Protein Yogurts
Chickpea Protein Yogurts
CHKP Foods' Chickpea Yogurt is High in Protein and Low in Sugar
Spicy Buffalo-Style Cheeses
Spicy Buffalo-Style Cheeses
Trader Joe’s Spicy Buffalo Cheddar Packs a Little Bit of Heat
Bagel-Flavored Cottage Cheeses
Bagel-Flavored Cottage Cheeses
HP Hood's Cottage Cheese Contains Everything Bagel Seasonings
Vegan American-Style Cheeses
Vegan American-Style Cheeses
Rich's Plant-Based Cheese Mimics a Popular Product Style
Refocused Plant-Based Cheese Brands
Refocused Plant-Based Cheese Brands
GOOD PLANeT Foods Has Remodeled Its Entire Line for 2022
Squeezable Plant-Based Cheeses
Squeezable Plant-Based Cheeses
Primula Perfectly Plant is Easy to Spread and Enjoy
Spreadable Burger Cheeses
Spreadable Burger Cheeses
Primula Burger Cheese Creates an Authentic Burger Taste
Fair-Trade Chocolate Bars
Fair-Trade Chocolate Bars
Russell Stover Launches an Assortment of Joyful Chocolate Bars
Vegan CBD Cookies
Vegan CBD Cookies
CBDfx's Vegan Protein Cookies Contain 20mg of CBD Per Cookie
Five-Ingredient Plant Protein Bars
Five-Ingredient Plant Protein Bars
RXBAR's First Plant-Based Protein Bar Has Minimal Ingredients
Musician-Backed Mixed Snacks
Musician-Backed Mixed Snacks
Mars Wrigley Tapped Three Emerging Musicians for the M&M'S MIX Launch
Allergen-Friendly Frozen Desserts
Allergen-Friendly Frozen Desserts
Sweet Tree Creamery Makes Premium Plant-Based Frozen Desserts
Multifunctional Countertop Blenders
Multifunctional Countertop Blenders
The Lakeland Touchscreen Soup & Smoothie Maker is Powerful
Grain-Free Dog Chews
Grain-Free Dog Chews
GivePet's Chewy Treats for Dogs Play with Ingredients Like Carob & Chia Seeds
Lime-Flavored Edible Straws
Lime-Flavored Edible Straws
Tropical Smoothie Cafe Serves Blended Beverages with SORBOS Straws
Frozen Lunch Cubes
Frozen Lunch Cubes
Evive Nutrition's Pre-Made Cubes Create Nutritious Meals Like Curry & Chili
Tangy Pineapple Fruit Spreads
Tangy Pineapple Fruit Spreads
Trader Joe's New Pineapple Fruit Spread is Made with Coconut Milk
Vegan-Friendly Protein Drinks
Vegan-Friendly Protein Drinks
The Naked Indulgent Protein Beverages Come in Two Flavors
Customizable Peanut Butter Cups
Customizable Peanut Butter Cups
Reese's Stuff Your Cup Lets Fans Create Over-the-Top Treats
Keto-Friendly Superfood Smoothies
Keto-Friendly Superfood Smoothies
Blendtopia Launches a Line of Organic Keto Smoothie Kits
CBD-Rich Drink Mixes
CBD-Rich Drink Mixes
The cbdMD Drink Mix Has 25mg of CBD Per Packet
Meal-Replacing Protein Bars
Meal-Replacing Protein Bars
The Obvi Bar Satisfies Hunger with Dessert-Inspired Bar Flavors
Snackable Smoothie Bites
Snackable Smoothie Bites
Simply's Bites are Made with Freeze-Dried Fruit & Skim Milk Yogurt
Pod-Based Blenders
Pod-Based Blenders
The Vejo Blender Makes Smoothies in 30 Seconds
Nutty Non-Alcoholic Beers
Nutty Non-Alcoholic Beers
Nature Nut Peanut Butter Porter Celebrates Earth Day
Chewy Dual-Flavor Candies
Chewy Dual-Flavor Candies
Hi-Chew Fruit Combos Offer an Immensely Fruity Flavor Experience
Elderberry Drink Mixes
Elderberry Drink Mixes
The Elderberry Honey Immune Drink Mix Support Daily Wellness with Ease
Functional Beverage Sachets
Functional Beverage Sachets
Beam's Elevate Drink Mixes Contain Collagen, Caffeine & Probiotics
Soothing Turmeric Latte Mixes
Soothing Turmeric Latte Mixes
Kefla Organics' Golden Latte Contains CBD and Superfoods
Focus-Boosting Drink Mixes
Focus-Boosting Drink Mixes
Four Sigmatic's Focus Blend Combines Mushrooms, Adaptogens & Superfoods
Clean Kid-Friendly Drink Mixes
Clean Kid-Friendly Drink Mixes
True Lemon Kids Makes Low-Sugar, Stevia-Sweetened Drinks
Coconut-Based Drink Mixers
Coconut-Based Drink Mixers
These New Coconut Cloud Dairy-Free Products Come in Six Varieties
On-the-Go Vitamin Drink Mixes
On-the-Go Vitamin Drink Mixes
LifeToGo's Drink Mixes Help to Boost Immunity, Energy and More
Single-Serve Coffee Bags
Single-Serve Coffee Bags
Golden Ratio Shares Coffee in Teabag-Style Pouches
Oat-Based Cheese Alternatives
Oat-Based Cheese Alternatives
OATzarella Oat Milk Cheese Wheels are Free from Top Allergens
Premium Vegan Souffles
Premium Vegan Souffles
Yogurtland Launched the Plant-Based Salted Chocolate Souffle
Alternative Yogurt Collections
Alternative Yogurt Collections
Harmless Harvest Developed a Range of Coconut Yogurt Alternatives
Artisan Skyr Yogurt Products
Artisan Skyr Yogurt Products
These New Icelandic Provisions Skyr Products are High-Quality
Charcoal-Infused Yogurts
Charcoal-Infused Yogurts
Danone Ukraine's Black Yogurt is Enhanced with Activated Charcoal
Living Coconut Yogurts
Living Coconut Yogurts
Probiotic-Rich COCOYO is Made with a Base of Raw Young Coconut Meat
Probiotic Yogurt Drinks
Probiotic Yogurt Drinks
Stonyfield Organic Created a First-of-Its-Kind Probiotic Yogurt Drink
Kid-Targeted Low-Sugar Yogurts
Kid-Targeted Low-Sugar Yogurts
siggi's Kids Pouches Emphasize Minimal Ingredients & Low Sugar
All-in-One Breakfast Yogurts
All-in-One Breakfast Yogurts
The Collective Brekkie Pot Yogurts are Packed with Fruit and Granola
Fruity Gut Health Bites
Fruity Gut Health Bites
Health Lab's Gut Goodness Ball in Berry is a Digestion-Aiding Snack
Pumpkin Spice Snack Cakes
Pumpkin Spice Snack Cakes
Hostess is Rolling Out Pumpkin Spice Twinkies This Fall
play_circle_filledRetro Cheese Powder Shakers
Retro Cheese Powder Shakers
Planters is Relaunching its Cheez Balls with Cheez Powder Shakers
Nut-Based Dairy-Free Dips
Nut-Based Dairy-Free Dips
Hope Foods Makes Sweet and Savory Cashew and Almond Dips
Prepackaged Plant-Based Snack Products
Prepackaged Plant-Based Snack Products
The New Del Monte Better Break Products are Healthful
Snack Cake Drink Mixes
Snack Cake Drink Mixes
Hostess Twinkies Cappuccino Mix Lets Consumer Drink the Iconic Snack Cake
Hearty Egg White Chips
Hearty Egg White Chips
Quevos Launched New Flavors of Its Protein-Rich Chips
Protein-Rich Frozen Egg Rolls
Protein-Rich Frozen Egg Rolls
The Pagoda Asian-Style Egg Rolls are Made with Quality Ingredients
Resealable Potato Chip Packaging
Resealable Potato Chip Packaging
Kettle Foods' Branded Tape Promotes Freshness & Product Awareness
French Fry-Stuffed Sandwiches
French Fry-Stuffed Sandwiches
UK Grocer Morrisons is Launching a Ham, Egg, & Chips Sandwich
Scrumptious Prepackaged Cheese Branding
Scrumptious Prepackaged Cheese Branding
The New Primula Cheese Tubes Packaging is Recipe-Focused
Coffee-Based Protein Smoothies
Coffee-Based Protein Smoothies
The New Nescafe Coffee Protein Smoothie Boast 15 Grams of Protein
Fiber-Enriched Protein Drinks
Fiber-Enriched Protein Drinks
The Lean Body Protein Shake Has 40 Grams of Protein and No Sugar
Peanut Protein Shakes
Peanut Protein Shakes
Elmhurst's Plant-Based Protein Shakes are Made with Minimal Ingredients
Pea-Based Protein Products
Pea-Based Protein Products
'Ripple Nutrition' is a Line of Plant Protein Shakes and Powders
Allergen-Friendly Protein Drinks
Allergen-Friendly Protein Drinks
The Puris Vanilla Protein Shake is Organic, Kosher and Halal
Fiber-Infused Plant Protein Shakes
Fiber-Infused Plant Protein Shakes
The OWYN Plant-Based Protein Shakes are Non-GMO
Plant Protein Supplements
Plant Protein Supplements
The Après Plant-Based Protein Drinks are Non-GMO, Vegan and Gluten-Free
Beautifying Protein Mixes
Beautifying Protein Mixes
Ketologie's Chocolate Keto Protein Shake is Caffeine and Sugar-Free
Low-Fat Organic Protein Milks
Low-Fat Organic Protein Milks
The Organic Valley Organic Balance Milk Protein Shake is Flavorful
Digestion-Aiding Snack Bars
Digestion-Aiding Snack Bars
Eat Natural's 'Bars with Benefits' Promote the Growth of Good Bacteria
Digestion-Supporting Superfood Collections
Digestion-Supporting Superfood Collections
Project Juice's Food Aids in Detoxification and Health
Digestion-Friendly Snack Bars
Digestion-Friendly Snack Bars
The FODY Food Co. Almond Coconut Bars are a Natural Snack Option
Digestion-Aiding Vegetable Chips
Digestion-Aiding Vegetable Chips
These Chips are Made with Probiotic-Rich Fermented Vegetables
Probiotic Fruit Gummies
Probiotic Fruit Gummies
The Tiny Gummies are Made with Active Cultures to Support Digestive Health
Wholesome Yacon Root Crisps
Wholesome Yacon Root Crisps
The Yacon Root Flakes from 'Of the Earth' Serve as a Healthy Snack
Health-Conscious Superfood Snacks
Health-Conscious Superfood Snacks
The Skinny Ancient Grains Sticks are Made with Protein Quinoa
Charitable Cheese Packaging
Charitable Cheese Packaging
The Primula Just Say Cheese Wrappers Raise Money for Make-A-Wish