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Pouch Consumption

Nutritious snack options in pouches are now marketed to adult consumers

Trend - Food brands are offering products in to-go snack pouches that are typically associated with children's food and snack products--but are instead being marketed to adults. Products in this space include everything from coffee-flavored protein pouches to gut-friendly liquid snacks.

Insight - When it comes to snack options, consumers are concerned with both convenience and health. Items that are the former aren't always nutritious, but this is changing as busy consumers demand that brands are more flexible in adapting to both their lifestyles and their nutritious needs.
Workshop Question - How could your brand prioritize convenience for its customers?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
53,661 Total Clicks
Date Range:
Feb 19 — Jun 21
Trending:
Average
Consumer Insight Topics:

Featured Examples

Complete Vegetable Beverage Pouches
Complete Vegetable Beverage Pouches
SaladPower Combines Healthy Ingredients with Convenience
Though most consumers understand the importance of getting enough vegetables in a day, many struggle to actually get every serving in, however with SaladPower’s handy smoothie pouches, they... MORE
Digestion-Supporting Liquid Snacks
Digestion-Supporting Liquid Snacks
The Gutzy Organic Botanical Gut Health Snack is Plant-Based
The Gutzy Organic Botanical Gut Health Snack is a different kind of snack option that is formulated to deliver exceptional nutritional support for health-conscious consumers to appreciate. The... MORE
Icelandic-Style Pouched Yogurts
Icelandic-Style Pouched Yogurts
The New Graham’s Skyr Pouches are Ideal for Enjoyment Anywhere
Pouch food packaging has provided very popular in the children’s food market given how easy it can make products to eat out of the house, so brands are expanding options with new releases like... MORE
Stimulating Protein Pouch Supplements
Stimulating Protein Pouch Supplements
The Fuel For Fire Coffee Smoothie Has 122 Calories Per Pack
The Fuel For Fire Coffee Smoothie is a premium protein supplement for consumers who are looking for a way to enhance their everyday performance in a convenient yet delicious manner. Crafted with a... MORE
Gut-Friendly Snack Pouches
Gut-Friendly Snack Pouches
Gutzy Organic Pouches Contain Prebiotic Fiber to Support a Healthy Gut
Gutzy Organic makes grab-and-go pouches with five to six grams of gut-friendly organic prebiotic fiber, plus fruit, vegetable and botanical ingredients. The conveniently packaged pouches are... MORE
Turmeric-Infused Coffee Pouches
Turmeric-Infused Coffee Pouches
Golden Milk Gold Coffee is Less Acidic Than Black Coffee
Golden Ratio’s newest release is Golden Milk Gold Coffee, a nourishing and anti-inflammatory beverage that boasts five times less acidity than black coffee. The blend inspired by traditional... MORE

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Probiotic Yogurt Drinks
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Kid-Targeted Low-Sugar Yogurts
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siggi's Kids Pouches Emphasize Minimal Ingredients & Low Sugar
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The Collective Brekkie Pot Yogurts are Packed with Fruit and Granola
Fruity Gut Health Bites
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Hostess is Rolling Out Pumpkin Spice Twinkies This Fall
play_circle_filled Retro Cheese Powder Shakers
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Planters is Relaunching its Cheez Balls with Cheez Powder Shakers
Nut-Based Dairy-Free Dips
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The New Del Monte Better Break Products are Healthful
Snack Cake Drink Mixes
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Hearty Egg White Chips
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Quevos Launched New Flavors of Its Protein-Rich Chips
Protein-Rich Frozen Egg Rolls
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The Pagoda Asian-Style Egg Rolls are Made with Quality Ingredients
Resealable Potato Chip Packaging
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French Fry-Stuffed Sandwiches
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UK Grocer Morrisons is Launching a Ham, Egg, & Chips Sandwich
Coffee-Based Protein Smoothies
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The New Nescafe Coffee Protein Smoothie Boast 15 Grams of Protein
Fiber-Enriched Protein Drinks
Fiber-Enriched Protein Drinks
The Lean Body Protein Shake Has 40 Grams of Protein and No Sugar
Peanut Protein Shakes
Peanut Protein Shakes
Elmhurst's Plant-Based Protein Shakes are Made with Minimal Ingredients
Pea-Based Protein Products
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'Ripple Nutrition' is a Line of Plant Protein Shakes and Powders
Allergen-Friendly Protein Drinks
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The Puris Vanilla Protein Shake is Organic, Kosher and Halal
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The OWYN Plant-Based Protein Shakes are Non-GMO
Plant Protein Supplements
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Beautifying Protein Mixes
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Low-Fat Organic Protein Milks
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Digestion-Friendly Snack Bars
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The FODY Food Co. Almond Coconut Bars are a Natural Snack Option
Digestion-Aiding Vegetable Chips
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These Chips are Made with Probiotic-Rich Fermented Vegetables
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