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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,232 more

Pouch Consumption

Nutritious snack options in pouches are now marketed to adult consumers

Trend - Food brands are offering products in to-go snack pouches that are typically associated with children's food and snack products--but are instead being marketed to adults. Products in this space include everything from coffee-flavored protein pouches to gut-friendly liquid snacks.

Insight - When it comes to snack options, consumers are concerned with both convenience and health. Items that are the former aren't always nutritious, but this is changing as busy consumers demand that brands are more flexible in adapting to both their lifestyles and their nutritious needs.
Workshop Question - How could your brand prioritize convenience for its customers?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
30,663 Total Clicks
Date Range:
Feb 19 — Dec 20
Trending:
This Quarter and Mild
Consumer Insight Topics:

Featured Examples

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