Nutritious snack options in pouches are now marketed to adult consumers
Trend - Food brands are offering products in to-go snack pouches that are typically associated with children's food and snack products--but are instead being marketed to adults. Products in this space include everything from coffee-flavored protein pouches to gut-friendly liquid snacks.
Insight - When it comes to snack options, consumers are concerned with both convenience and health. Items that are the former aren't always nutritious, but this is changing as busy consumers demand that brands are more flexible in adapting to both their lifestyles and their nutritious needs.
Insight - When it comes to snack options, consumers are concerned with both convenience and health. Items that are the former aren't always nutritious, but this is changing as busy consumers demand that brands are more flexible in adapting to both their lifestyles and their nutritious needs.
Workshop Question - How could your brand prioritize convenience for its customers?
