Brain-Boosting Peanut Butters

Brainiac Peanut Butter Blends are Enriched with Omegas & Choline

The right kinds of fat are essential for supporting proper brain function and Brainiac Peanut Butter Blends go beyond the average peanut butter as a source of healthy fats. The grab-and-go peanut butter packets are enriched with 155 milligrams of omega-3 DHA/ALA and 55 milligrams of choline. Found in chocolate peanut and honey peanut varieties, the peanut butter blends share a simple way to support brain health, all the while getting a dose of plant protein.

The nutrient-packed products are squeezable so that they can be eaten on the go or spread over toast, fruit and other snacks. Thanks to the BrainPack that supercharges every peanut butter pouch, Brainiac provides the building blocks to support eye and brain function, essential fatty acids for growth and development and more.

Brain-boosting Foods
There is an opportunity to develop and market more food products that promote brain health using essential nutrients like omega-3 and choline.
Packaged Snacks with Added Nutrients
Brands can explore incorporating healthy ingredients like choline and omega-3 into packaged snacks or takeaway products as a way to appeal to consumers on-the-go who value convenience and health benefits.
Personalized Nutrition Products
There may be a growing demand for personalized peanut butter blends that target specific health concerns, like brain function, as seen with Brainiac Peanut Butter Blends.

Where This Applies

Food and Beverage
This industry can innovate by infusing more functional ingredients into everyday foods to better serve consumers who are prioritizing health and wellness.
Health and Nutrition
Businesses in this industry can develop new products that use essential nutrients like choline and omega-3, which are important for brain function and development.
Packaging
As consumers continue to prioritize portability and convenience, this industry can develop new packaging solutions for functional foods that are easy to transport and consume on-the-go.
SCORE
5.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Millennial
  • Gen X
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
POPULARITY
Popularity 72%
Activity 89%
Freshness 10%