These new Cofresh Crackers and Grills flavors are being launched by the Indian snack brand to provide consumers in the UK with a flavorful option that's perfect for sharing with family and/or friends.
The snacks come in the form of the Mango Chutney Grills and the Onion Bhaji Corn Crackers, which come in 80-gram and 60-gram packs, respectively. The snacks are both priced at 83p each and will be supported by an extensive PR and social media marketing campaign along with in-store promotions.
Cofresh Brand Manager Jon Roberts spoke on the new Cofresh Crackers and Grills flavors saying, "The last year in lockdown has seen increased demand for new varieties but people are also embracing the comfort factor found in familiar flavours. The renewed interest in health and well-being also means there’s a fantastic opportunity for our Grills to shine – with 30% less fat than the market leader and no reduction in the flavours that Cofresh is renowned for, they are exactly what consumers are seeking.”