Category
Art & Design
Sensory Packaging
Trend cluster
Category
Hyper-Local
Neighbourhood
Real estate developers are betting on convenience and comfort.
5.4
Trend score
Trend
What is the Hyper-Local Neighbourhood trend?
Hyper-Local Neighbourhood: Architects, developers, and governments are proposing neighborhoods and developments that are centered around community-building and local businesses. These spaces are intended to be car-free and to have all necessities within a short walk or bike ride.
Insight
The consumer insight behind the Hyper-Local Neighbourhood trend
As urban centers expand in size and population, consumers are recognizing that their quality of life is depleting—whether that be due to social isolation, affordability issues, lengthy commutes, or pollution. As a result, many are moving away from city centers and turning to community-based neighborhoods. In doing so, individuals gain a sense of belonging because they can facilitate stronger connections with the people around, while also satisfying the need for convenience and cleaner air.
Trend themes
Themes within the Hyper-Local Neighbourhood trend
Three behaviours holding the trend together01
Hyper-local Neighborhoods
Creating neighborhoods where everything is a short walk or bike ride away within the community
02
15-Minute Cities
Encouraging car-free access for residents within the city by limiting travel time to 15-minutes by bike
03
Car-Free Communities
Developing areas where cars are not allowed as a response to climate change and social isolation
Industry implications
What the Hyper-Local Neighbourhood trend means for industry
Where the trend changes the playbookFor
Real Estate Industry
Developing, selling, and leasing property in hyper-local and car-free neighborhoods
For
Urban Planning Industry
Re-designing cities and towns to prioritize and encourage cycling and pedestrianism
For
Sustainable Building Industry
Creating eco-conscious and energy-efficient buildings in car-free or low-carbon neighborhoods
Workshop question
How can your brand reach consumers in 15-minute cities?
Trend signals
Trend signals for Hyper-Local Neighbourhood
Trend score 5.4 out of 10, from popularity 69%, activity 77%, freshness 17%.
Popularity69%
Activity77%
Freshness17%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Hyper-Local Neighbourhood trend
8 featured examples from Jan 31, 2020 to Jul 21, 2023CategoryArt & Design
15-Minute City Concepts
Paris' Mayor Anne Hidalgo Envisions a Post-Car City
Urban planning professionals can utilize the 15-minute neighborhood model to create more accessible, sustainable, and community-focused urban environments.
CategoryEco
Gridded Car-Free Furniture Stores
The Car-Free Ikea Store in Vienna Has a Uniform Aesthetic
Creating furniture stores where customers can purchase items that can be shipped to their homes.
CategoryEco
Bike-Friendly Neighborhood Concepts
In Merwede, Every Three Households Shares One Car
Developing innovative neighborhoods that incorporate bike-friendly initiatives and shared ownership models to attract environmentally conscious residents.
CategoryArt & Design
Vertical Co-Living Neighborhoods
West of West Wins an AIA Competition in San Francisco
Architects can explore disruptive ways to design and build co-living neighborhoods that address the challenges of urban housing.
CategoryEco
Car-Free Neighborhoods
Culdesac Tempe is Paving the Way to an Eco-Friendly Future
Disruptive innovation opportunity: Creating innovative and sustainable housing options, such as car-free neighborhoods, to meet the evolving needs of environmentally conscious con…
CategoryArt & Design
15-Minute Cities
Reef's Real Estate Makes Neighbourhoods Accessible to Walkers and Bikers
The retail industry can explore disruptive innovation through the prioritization of car-free access and the integration of micro-fulfillment brands in neighborhood hubs.
CategoryEco
Zero-Carbon Neighborhoods
Arney Fender Katsalidis Designed an Eco-Conscious Neighborhood in Rome
The design and construction of zero-carbon neighborhoods like Campo Urbano has the potential to revolutionize the architecture industry.
CategoryWorld
All-Inclusive Family Resorts
The Tyler Place Family Resort Encourages Families to Play Together
Disruptive Innovation Opportunity: Incorporate the concept of all-inclusive family resorts into the hospitality and tourism industry, providing comprehensive packages and activiti…
