Real estate developers are betting on convenience and comfort
Trend - Architects, developers, and governments are proposing neighborhoods and developments that are centered around community-building and local businesses. These spaces are intended to be car-free and to have all necessities within a short walk or bike ride.
Insight - As urban centers expand in size and population, consumers are recognizing that their quality of life is depleting—whether that be due to social isolation, affordability issues, lengthy commutes, or pollution. As a result, many are moving away from city centers and turning to community-based neighborhoods. In doing so, individuals gain a sense of belonging because they can facilitate stronger connections with the people around, while also satisfying the need for convenience and cleaner air.
Insight - As urban centers expand in size and population, consumers are recognizing that their quality of life is depleting—whether that be due to social isolation, affordability issues, lengthy commutes, or pollution. As a result, many are moving away from city centers and turning to community-based neighborhoods. In doing so, individuals gain a sense of belonging because they can facilitate stronger connections with the people around, while also satisfying the need for convenience and cleaner air.
Workshop Question - How can your brand reach consumers in 15-minute cities?
Trend Themes
1. Hyper-local Neighborhoods - Creating neighborhoods where everything is a short walk or bike ride away within the community
2. 15-minute Cities - Encouraging car-free access for residents within the city by limiting travel time to 15-minutes by bike
3. Car-free Communities - Developing areas where cars are not allowed as a response to climate change and social isolation
Industry Implications
1. Real Estate Industry - Developing, selling, and leasing property in hyper-local and car-free neighborhoods
2. Urban Planning Industry - Re-designing cities and towns to prioritize and encourage cycling and pedestrianism
3. Sustainable Building Industry - Creating eco-conscious and energy-efficient buildings in car-free or low-carbon neighborhoods
8 Featured, 68 Examples:
220,103 Total Clicks
Date Range:
Jan 20 — Jul 23
Trending:
Hot
Consumer Insight Topics:
