Real estate developers are betting on convenience and comfort
Trend - Architects, developers, and governments are proposing neighborhoods that are centered around community-building and local businesses. These spaces are intended to be car-free and to have all necessities within a short walk or bike ride.
Insight - As urban centers expand in size and population, consumers are recognizing that their quality of life is severely depleting—whether that be due to alienation, affordability issues, lengthy commutes, pollution, and so on. As a result, many are moving away from city centers and turning to community-based neighborhoods. In doing so, individuals gain a sense of belonging because they can facilitate stronger connections with the people around, while also satisfying the need for convenience and cleaner air.
Insight - As urban centers expand in size and population, consumers are recognizing that their quality of life is severely depleting—whether that be due to alienation, affordability issues, lengthy commutes, pollution, and so on. As a result, many are moving away from city centers and turning to community-based neighborhoods. In doing so, individuals gain a sense of belonging because they can facilitate stronger connections with the people around, while also satisfying the need for convenience and cleaner air.
Workshop Question - How can your brand reach consumers in 15-minute cities?
4 Featured, 32 Examples:
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Date Range:
Jan 20 — Dec 20
Trending:
Hot
Consumer Insight Topics:
