adidas joins forces with lifestyle magazine publication 'Monocle' on a new iteration of the iconic PulseBoost HD sneaker silhouette. The duo unveil two colorway options of olive green or navy blue, as the drop indicates the fourth installment to be added to the brand's Run City pack series for the Fall/Winter 2019 season following collaborations alongside Universal Works, NEIGHBORHOOD, and Wood Wood.
The latest collaboration is produced by adidas' factory located in Scheinfeld, Germany. The uppers are made from an Adapt Knit material that is paired with the BOOST cushioning as the foundation, finished off with the Continental rubber outsole. The green colorway is entitled 'Raw Khaki' and it features 'Active Gold' detailing -- the blue option is entirely tonal.
Image Credit: adidas
What's Driving This Trend
- Collaborative Sneaker Designs
- Brand collaborations with lifestyle publications for limited edition sneaker releases provide disruptive innovation opportunities for both industries.
- Localized Sneaker Collections
- Creating city-specific collections like adidas' Run City pack series provides opportunities for localization which can drive engagement with consumers.
- Sustainable Sneaker Production
- Producing collaborative sneakers from sustainable materials and in eco-friendly factories can appeal to the environmentally conscious consumer.
Who This Affects Most
- Footwear Industry
- The footwear industry can benefit from collaborative sneaker designs, creating localized collections and producing sustainably.
- Publishing Industry
- Lifestyle publications can leverage their brand recognition to collaborate on limited edition sneaker releases in partnership with footwear brands.
- Sustainable Manufacturing Industry
- Eco-friendly sneaker production opportunities such as using sustainable materials and factories can open up opportunities for sustainable manufacturing companies.
