The concept of the 15-minute city is growing in popularity as consumers are emphasizing a desire for the hyper-local. As a result, many retail institutions are prioritizing car-free access, while governments and companies are planning for more accessible neighborhoods. One such business is Reef Technology which wants to harness "the Power of Proximity" to "create a network of neighborhood hubs to bring you the goods and services you want, faster than ever before.
In order to "bring the world closer together," Reef is partnering with micro-fulfillment brands, e-bikes, pop-up clinics, and urban farming and creating a functional and convenient ecosystem of its 4,500 locations. The 15-minute city provides opportunities for healthier and happier communities that can expand with minimal capital, reduce congestion, get faster delivers, and so on.
Image Credit: Reef Technology