These November 2020 social good trends range from rapper-founded WOC scholarships to contactless donation bins.
A notable example comes from Toronto-based group fitness community City Shred, that joined forces with shoe designer and Black Designers of Canada founder George Sully for a limited edition loafer that will raise funds for the Children's Aid Foundation of Canada with every purchase made.
Rapper Megan Thee Stallion's 'Don't Stop' Scholarship Fund is another standout that "aims to empower young women of color who are striving for an education and is named after her latest single with Young Thug." The artist is currently a college student herself, balancing school work with her thriving career and wants to encourage other young women to pursue a higher education, speaking about its transformative power.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
