Coors Banquet, the beer brand with a long history of sustainability, recently announced a new initiative that seeks to support wildlife relief, especially amid the worst fire season on record. The brand is donating $300,000 to the Wildland Firefighter Foundation that will provide immediate assistance to wildland firefighters and their families who have been impacted by the 2020 wildfires.
In addition to the donation, Coors Banquet launched limited-edition t-shirts that fans can purchase to support the cause. The 'Protect Our West' shirts, available for both men and women, can be purchased online through the Coors Banquet Amazon shop for $21.99. All proceeds from the Protect Our West t-shirts will be donated to the Wildland Firefighter Foundation.
Image Credit: Coors Banquet