Côte Cares is a new initiative from the ingredient-focused brand that gives consumers the chance to support six charitable organizations just by shopping for shades of nail polish. In all, there are six curated shades, one for each organization, so that Côte will donate $2 from the purchase of each bottle until the end of the year.
The shades range from light and bright pinks to oranges and deep reds, and each one helps to support organizations that are devoted to supporting LGBTQ+ youth, anti-racism, education and more. While No. 19 is an eye-catching shade that helps to support the Beauty Bus Foundation, purchases of Côte Cares No. 92 help to support the work done by The Conscious Kid.
Image Credit: Côte
Why This Trend Is Growing
- Ingredient-focused Philanthropy
- Brands can create curated product lines that donate a portion of sales to specific charitable organizations, aligning with customer values and supporting causes that matter.
- Colorful Philanthropy Partnerships
- Collaborations between beauty brands and charitable organizations can ensure unique and vibrant products that attract consumers while supporting meaningful causes.
- Diverse Cause Engagement
- Brands can support a range of causes, such as LGBTQ+ youth, anti-racism, and education, to engage with a diverse customer base and create positive social impact.
Industries Being Reshaped
- Beauty
- Beauty brands can incorporate philanthropic initiatives into their product offerings, attracting socially conscious consumers and fostering brand loyalty.
- Nonprofit
- Charitable organizations can collaborate with beauty brands to create unique product lines that generate funds and raise awareness for their causes.
- Retail
- Retailers can support philanthropic initiatives by partnering with beauty brands that offer curated product lines, attracting socially conscious consumers and driving sales.
