Avid fans of the Big Apple are sure to rejoice over the new Sally Hansen Xtreme Wear Concrete Jungle collection as a range of nail polishes perfect for showing off pride for New York City. The Vegan formula nail polishes come in 10 shades to chooser from, which are all themed with NYC in mind including Big Apple-Tini, Central Bark, Subway Surfer, City That Never Peach and many more. The polishes each boast an on-trend color that's easy for consumers to apply, while also enabling them to enjoy impressive finish, shine and durability.
The Sally Hansen Xtreme Wear Concrete Jungle collection is priced at $3.59 for each shade, and is being launched now nationwide in the US at drugstores, mass market retailers, eCommerce brands and beyond.
What's Driving This Trend
- Vegan Nail Polishes
- Disruptive innovation opportunity: Develop a line of vegan nail polishes in a variety of trendy shades for conscious consumers.
- City-themed Nail Polishes
- Disruptive innovation opportunity: Create a collection of nail polishes inspired by different cities around the world to cater to travel enthusiasts.
- Affordable Nail Polishes
- Disruptive innovation opportunity: Introduce a range of high-quality nail polishes at an affordable price point to target cost-conscious consumers.
Who This Affects Most
- Beauty
- Disruptive innovation opportunity: Explore new methods and ingredients to develop innovative beauty products, such as vegan nail polishes.
- Fashion
- Disruptive innovation opportunity: Collaborate with fashion brands to create nail polish collections inspired by runway trends and color palettes.
- Retail
- Disruptive innovation opportunity: Enhance the in-store and online nail polish shopping experience by offering virtual try-on tools and personalized recommendations.
